Prada - AW22

See the entire Prada ready-to-wear autumn/winter 2022 collection

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This is what the new Prada Paradoxe smells Like

Emma Watson, the house's iconic triangle plus a sweet pink hue equals a formula for success, but what does Prada’s latest scent smell like? Discover below

For creative people, to be excited is the only way

Equally subversive, equally unpredictable, equally attuned to the contradictions of the cultural moment, co-designers Miuccia Prada and Raf Simons talk Afua Hirsch through the cross-pollination process behind their new collection for Prada – modelled here by four of our most electrifying actors

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Return of the It bag: How Prada has reigned supreme all summer

Did someone say next-gen It bags?

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The future of fine jewellery? It can be found in Prada’s debut collection

Reinterpreting heritage through a contemporary lens, Prada’s jewellery director Timothy Iwata, brings an inimitable Italian flair to the brand’s newly launched line of timeless fine jewellery

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How Prada Candy and its digital muse is changing the fashion and beauty landscape

Last year Prada revealed the new face for famed perfume Candy. The ambassador isn’t a celebrity or a supermodel it is a computer-generated avatar aptly named Candy. Here’s how marketing looks in the age of the metaverse

From Prada to Helmstedt: This was the most unexpected beauty trend of the season

Pastel lashes and pigmented lids permeated the runways across the globe this season, and we plan on stealing the look

The best runway looks from Milan Fashion Week Spring/Summer 2022

From Prada to Versace, these are the runways that set the Italian capital ablaze

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The multi-bag momentum: how many bags are too many?

From Chanel to Prada, this is the runway staple we can’t get enough of

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Praya Lundberg takes Hollywood: “I did over 100 auditions”

Though she’s considered the Angelina Jolie of Thailand, actress Praya Lundberg is one half Swedish and proudly so. Now, armed with three million followers and a dream, she’s set out to conquer another far off land: Hollywood

Prada’s new Stockholm pop-up store is a must-go this autumn

The luxury design house steps outside, celebrating nature’s myriad forms in this Prada Outdoor experience

Jake Gyllenhaal discusses his latest Prada fragrance campaign and the clothes he kept from brokeback mountain

Jake Gyllenhaal discusses his starring role in the campaign for Prada Luna Rossa and the items he kept from his most famous film’s wardrobe

Your first look inside Prada's Copenhagen and Stockholm Tropico pop-ups

The Danish and Swedish fashion set was transported to the tropics at the opening of the Prada Tropico pop-up

The Vogue verdict on Prada’s sleek new beauty line

Prada has positioned its new beauty line to the world as one which is "rethinking beauty". Scroll on for Vogue's thoughts

How Nisch Management is changing the face of fashion

What do Gucci, Balenciaga and Prada have in common? They all cast form Swedish indie agency Nisch Management

Video: Have an exclusive browse through Sweden’s most expansive luxury fashion collection

From her Chanel ‘Perfume Bottle’ bag to her Prada crochet bucket hats, this astonishing collection needs to be seen to be believed

These are the 7 pet accessories you never knew you needed

From Prada carriers to Gucci cashmere sweaters, our favourite designers are delivering the stylish options for our pets that we never knew we needed

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This is where the Nordic It-girls buy their pre-loved designer handbags

From hard-to-find Fendi baguettes to pre-loved nylon Prada, we've found out where our local style set source those envy-inducing vintage handbags

Wes Anderson's latest film 'The French Dispatch' is another fashion triumph

Anderson’s latest big screen creation is an ode to French cinema, literature and culture. So, does this mean that it’ll be his most stylish picture yet?

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10 of the most fashionable Scandinavian films of all time

Fashion and film make a great team - just like Gucci and Gaga, breakfast and Tiffany’s or the devil and Prada. Here we celebrate the most stylish films to come out of Scandinavia