hugo-boss

962 Results
  1. Hugo Boss and David Beckham team up on a multi-year design collaboration

    Nabbing a long-term design deal with Hugo Boss, the British football phenomenon will be spearheading the upcoming Boss Menswear collections

    By Linnéa Pesonen
  2. “You want to look like the persona of the boss": Supermodel Naomi Campbell on her latest Boss campaign and capsule

    The supermodel stars in BOSS’s new collection - and is coming out with her second collaborative capsule for the brand this September

    By Billie Miro Breskin
  3. Boss campaign Hailey Bieber

    Famed Swedish photographer Mikael Jansson shoots the biggest names in fashion for Boss’ new look

    The sartorial 'who's who' of the industry including Hailey Bieber and Kendall Jenner were captured by Mikael Jansson, as Boss launched its new campaign as the first step into an extensive rebranding

    By Linnéa Pesonen
  4. Urbanista partners with Hugo to create the must-have audio accessory of the season

    Lending some sartorial flair to its most popular over-ear headphone model ‘Los Angeles’, Swedish audio label Urbanista partners with German master of tailoring Hugo Boss for its latest release

    By Josefin Forsberg
  5. Aleksander Aamodt Kilde has just been appointed Boss of the slopes

    The Norwegian skiing sensation has been unveiled as the new brand ambassador for Boss, bringing his winning streak from the slopes to the world of fashion

    By Josefin Forsberg
  6. Partnership

    Travel in style with BOSS and Naomi Campbell’s covetable jet-set capsule

    A model’s lifestyle is always on-the-go, so who better than Naomi Campbell to co-design a capsule for the ultimate globetrotter with BOSS? Below, Vogue Scandinavia jets off to discover the power duo’s new dynamic spring/summer ’24 capsule

    Partnership

    By Josefin Forsberg
  7. Boss just made fashion history with a massive outdoor hologram of Gisele Bündchen in London

    Last night, London was lit up with record-breaking sky-high holograms of Boss' legendary ambassadors to mark the launch of its spring/summer '24 campaign

    By Clare McInerney
  8. Exclusive: Get front-row ready with Alisha Boe for the Boss AW23 show

    "It was giving sexy business woman": LA-based Norwegian-Somali actor Alisha Boe invites us behind-the-scenes for her Milanese fashion experience, as she attends the futuristic businesswear bonanza that was the Boss autumn/winter '23 runway show

    By Clare McInerney
  9. Elsa Hosk just tapped the hottest hair trend of 2024: Hair bows

    This must-try trend just got supermodel-approved. We tap local hair bow connoisseur and Norwegian influencer Jenny Cha to get the low-down on how to master the look

    By Josefin Forsberg
  10. Viagra boys

    On tour with iconic Sweden punk rock band Viagra Boys as they take to Coachella

    Lead singer Sebastian Murphy opens up about being "middle-aged guys on stage playing hypnotic music" in the desert

    By Victor Johansson
  11. “We have to change the perspective on BOSS”: Ingo Wilts’ plans to challenge the status quo

    Our editor-in-chief Martina Bonnier caught up with Ingo Wilts – BOSS's chief brand officer – backstage to learn more about the brand’s latest collaboration with Russel Athletic and his plans for the future

    By Josefin Forsberg