Introducing Vogue Scandinavia's very own Avatar: AADA

Introducing AADA, the grand doyenne of Scandinavian fashion and our treasured muse

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Video: AADA explores dystopian landscapes in decadent Resort looks

"The result was the avatar’s very first fashion editorial, brought to life digitally here."

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Inside Vogue Scandinavia's avatar's inaugural fashion shoot

Artist duo Inka and Niclas Lindergård construct a magical world as the set for our cyber muse AADA’s first fashion feature

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#MyVogueScandinavia: See avatars Lili and Masculinius model the latest spring/summer 2022 looks

Regardless of their age, gender or otherworldly qualities, Mads Samuel Bjerre Henriksen’s avatars are all reflections of the artist himself. We invite the Danish digital designer to dress two of his virtual characters in looks fresh off the runway

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Rave Review makes a move to the metaverse with a collection of cryptopanties

With their first digital collection, Rave Review introduces an array of unique upcycled underwear, designed to uplift women in a space where they are seen less

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Danish pop princess Jada tells all about her new album 'Elements'

Fashion and music darling Jada's new album Elements is a pop record of the ages. Here, she tells Vogue Scandinavia about her identity crisis, Saturn return, and dealing with high expectations

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"Ganni is all about fun": Danish singer Jada on joining forces with Ganni for AW22

Building on the success of last year's musical element, Ganni partnered with performer Jada on a unique live performance for the digital presentation of their autumn/winter 2022 season. Here, we exclusively take you behind the scenes of this fabulously fashionable performance

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Here's how tech will shape fashion in 2022

Pauliina Martikainen, an investor who works with technology companies at pre-seed and seed stage across Europe, spotlights how technology and fashion will interact in the coming year

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Everything we know about Snabba Cash Season 2 so far

Evin Ahmad is reprising her role as Leya and we can't wait to see what's next for the ambitious entrepreneur

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Watch Tove Lo read an ode to her younger self, 'Teenage Me"

"Everything you did, said, dreamed and thought, put me on the path to the dream life I got"

Now that's hot: The anticipated Ganni x Juicy Couture collaboration just dropped

“It’s truly a piece of pop culture history, and getting to put our Ganni spin on that was such an honour" says Ganni’s creative director Ditte Reffstrup

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Netflix’s Snabba Cash Season 2: Watch our exclusive behind the scenes video

It's not long now until the new season hits our screens and it can't come soon enough in our books...

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Rawdah and Stine Goya are a match made in vibrant, print-heavy heaven

Our Norwegian Fashion Editor handpicks her favourite items from Stine Goya AW21

Ganni - AW22

Early '90s music from Björk and PJ Harvey set the tone for Ganni's buzzy new collection

Letter from the editor: "She reminds me of Greta Garbo, for her serene beauty, yes, but most of all for her air of integrity"

In Vogue Scandinavia's June-July issue, editor-in-chief Martina Bonnier welcomes the future and ponder the similarities of Alicia Vikander and Greta Garbo

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How Prada Candy and its digital muse is changing the fashion and beauty landscape

Last year Prada revealed the new face for famed perfume Candy. The ambassador isn’t a celebrity or a supermodel it is a computer-generated avatar aptly named Candy. Here’s how marketing looks in the age of the metaverse

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"I realised my life would be about grief for a long time”: Norwegian pop star ARY on coming to terms with her twin brother’s death

ARY released her debut album For Evig in February this year. Here, she tells Vogue Scandinavia how music was her salvation in her darkest moments, finding a community and why dancing like nobody's watching is always a good idea

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How Sarah Brunnhuber is changing the face of circular fashion with Ganni

Today, Vogue Scandinavia exclusively presents Ganni’s latest collaboration with Copenhagen-based label Stem. We sit down with Sarah Brunnhuber, founder of Stem, to talk about the zero-waste denim collection and her textile system that paves the way for a circular future

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A shifting status quo: The most inclusive moments during Copenhagen Fashion Week

Heading towards a more inclusive fashion future, these were the moments from Copenhagen Fashion Week that made us hopeful for more diversity in the industry