Culture / Society

#MyVogueScandinavia: See avatars Lili and Masculinius model the latest spring/summer 2022 looks

By Jennifer Nilsson
Mads Samuel Bjerre Henriksen

Photo: Mads Samuel Bjerre Henriksen

Regardless of their age, gender or otherworldly qualities, Mads Samuel Bjerre Henriksen’s avatars are all reflections of the artist himself. We invite the Danish digital designer to dress two of his virtual characters in looks fresh off the runway

We often have our eyes out for muses living in cyberspace. After all, Vogue Scandinavia’s own avatar, AADA, needs some fashionable friends. Now she’s found them, in two new avatars created by up-and-coming digital designer Mads Samuel Bjerre Henriksen.


The 31-year-old Danish designer started his career in the early aughts, creating 2D graphics and working with software such as Photoshop to play around with existing imagery. Back then, he would mash various images together to recreate the imagery that lived in his head. But two years ago, he was forced to rethink his way of working when he lost his job due to the pandemic.