"The result was the avatar’s very first fashion editorial, brought to life digitally here."
Our avatar, AADA, can travel to the furthest reaches of cyberspace in the blink of an eye. For our December-January issue, we asked AADA if she would be up for exploring the dystopian landscapes imagined by artist duo Inka and Niclas Lindergård. Her initial response? “Let me check my schedule.” Followed swiftly by, “But of course.”
The result was the avatar’s very first fashion editorial, brought to life digitally here. This otherworldly trip marks the very first time AADA has been captured in motion. “AADA will roam free in frozen moments of time we have captured,” says Inka. “She will do something no one else can.”