With ever-increasing mentions of the burgeoning metaverse flooding our screens, fashion has embraced NFTs and given rise to digital influencers. Yet some brands are betting on a retreat from or reversion to web 3.0 among their public. The question is: do you enter the metaverse, or double down on...
Swedish makeup artist Katarina Håkansson came up collaborating with top photographers and luxury houses during the explosive era that was New York in the 1990s. Now, at 61, she enters the metaverse, applying her otherworldly techniques to digital avatars in a landscape in which she is, once again,...
The arrival of August can only mean one thing: the world's biggest fashion weeks are approaching at full speed. First up is our region's very own Copenhagen Fashion Week – so it's time to take a peek at the essentials that our editors are packing
Last year Prada revealed the new face for famed perfume Candy. The ambassador isn’t a celebrity or a supermodel it is a computer-generated avatar aptly named Candy. Here’s how marketing looks in the age of the metaverse