Fashion / Society

Enter the Scandiverse: These are the Nordic brands minting NFTs and metaverse collectibles

By Sophie Axon
Scandi brands using NFTs

Photo: Mert Otsamo

As the metaverse continues to grow, Scandinavian fashion brands are ensuring our avatars are among the best-dressed on the internet

Scandinavia has long been admired for its design delights and artisanal innovation, so it's really no surprise that some of the region's fashion brands are leading the pack when it comes to experimentation in the digital fashion realm.


From 'cryptopanties' to Mary J. Blige-related NFTs, here are just some of the ways that Nordic labels and designers are delving into the metaverse.