Prada SS22
Fashion / Digital Subscription

SS22 campaigns are embracing authenticity and nostalgia in an age of avatars

By Sarah Savitri Florander

Photo: Prada SS22

With ever-increasing mentions of the burgeoning metaverse flooding our screens, fashion has embraced NFTs and given rise to digital influencers. Yet some brands are betting on a retreat from or reversion to web 3.0 among their public. The question is: do you enter the metaverse, or double down on our humanity?