Max Mara - runway - Resort '24

Scandinavian folklore and the intelligent rebellion of literary icon Selma Lagerlöf were at the heart of Max Mara's Resort '24 offering, showcased at Stockholm's grand city hall. We chat to Ian Griffiths, creative director of the Italian house, about why Swedish culture and tradition were at the...

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Max Mara is heading to Stockholm for its Resort 2024 show

"Now we're feeling a cooler Scandinavian vibe," creative director Ian Griffiths commented on the choice of show location

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Max Mara is surprisingly Scandinavian, and these are the reasons why

A revolutionary in the world of ready-to-wear and the catalyst behind ‘Made in Italy’, Max Mara’s long history is lined with a surprisingly Scandinavian savoir faire

Everything we know about Max Mara's upcoming Stockholm runway show

"I have always been fascinated by Scandinavian history, art and culture," says Max Mara's creative director Ian Griffiths on the brand's Nordic debut

From Max Mara to Cos, 5 brands leading the pack of modern art patronage

In the midst of an art patronage renaissance, funding artist and galleries have become a fashionable affair

From pioneering Nobel prize winner to Max Mara muse: Get to know Selma Lagerlöf's legacy

It’s a given that Selma Lagerlöf, the first woman to claim the Nobel Prize in Literature, impacts the life of every Swede – her indelible tales are still required reading over a century after they were first published. But recently, she also spurred one of our region’s greatest fashion moments: Max...

Celebrity street style took on a Scandinavian flair at Max Mara’s Stockholm cruise show

As the international style set descended on the Swedish capital for Max Mara’s Resort ’24 show, the likes of Lily Collins and Demi Moore bestowed Scandi street style with undeniable star quality

Taylor Swift, Max Mara and that tablecloth dress: The 8 most major Scandinavian fashion moments of 2023

As the year comes to an end, we look back at the standout Scandinavian fashion moments of 2023

Every time Mary, Crown Princess of Denmark, has recycled an outfit

From her pleated Prada dress to her Scanlan Theodore blazers, we look back on Princess Mary’s best outfit repeats

Lily Collins embraces the dark side with vampy lips and a plaited up-do

For Max Mara's moody Midsummer-inspired showcase, the honorary Dane and previous Vogue Scandinavia digital cover star went for a darker, vampy look

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“She was a socialist socialite”: Meet the new muse inspiring Max Mara's Resort 2023 collection

Set in the lush gardens and brutalist architecture of Lisbon's Calouste Gulbenkian Foundation, Max Mara's latest collection was an ode to the revolutionary woman and the feminine feminist

Max Mara’s makeup look for its Stockholm resort show was plucked straight from the Nordic landscape

It was easy to overlook the elaborate makeup liner at Max Mara's 2024 resort show . Below, Vogue Scandinavia digs into the delicate details

Everything you need to know about Max Mara's new Oslo flagship store

It's been a busy time for the Italian house, with collections inspired by Swedish film stars, the launch of an owned-and-operated store in Stockholm, and the staging of its first ever resort show in Scandinavia. Now, Max Mara sets its sights on Oslo

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The shapeshifting power of the great white shirt

We pay homage to the almighty white shirt in all its iterations

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The biggest hair trends to try in 2022, according to the experts

The New Year is shaping up to be full of hair inspiration

All Kate Middleton's looks from her royal Denmark tour

The Duchess of Cambridge has landed in Denmark for her first royal solo trip - and with it she brings a wardrobe of stylish looks. Here Vogue Scandinavia charts them all

From the dress to the 'do: Here's how to replicate Kate Middleton's Copenhagen looks

The Duchess of Cambridge has landed in Denmark for her first royal solo trip - and with it she brings a wardrobe of stylish looks. Here Vogue Scandinavia charts them all

The Runway Report: This season's mood is unbuttoned and unbothered

Take it from almost every brand showing at Oslo Runway: there’s really no need to button up when heading out

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Digitalt Omslag: För alltid Young Royals

På Vogue Scandinavias första digitala omslag ser vi skådespelarna från kultserie Young Royals, Omar Rudberg, Edvin Ryding, Malte Gårdinger, Nikita Uggla och Frida Argent. I denna medföljande artikel utforskar vi deras kemi, den explosionsartade resan till stjärnstatus, och den efterlängtade andra...

The restaurants, bars and cafés Danish fashion insiders love

For the past decade Copenhagen has made its mark on the world map