Taylor Swift, Max Mara and that tablecloth dress: The 8 most major Scandinavian fashion moments of 2023

By Allyson Shiffman

Photo: @di_vsn

As the year comes to an end, we look back at the standout Scandinavian fashion moments of 2023

It’s been a big year for Scandinavian fashion, both locally and abroad. From legendary runway moments to unmissable campaigns to Taylor Swift’s Swedish obsession, our humble region has made its mark on a cluttered, stunt-heavy year.


Below, we look back on the eight standout Scandi fashion moments of 2023.


(Di)vision’s tablecloth dress

In a season jam-packed with runway stunts, (Di)vision’s tablecloth dress still shattered expectations (sorry). If you need a refresher (this was way back in January, after all), for the finale of the Danish brand’s disaster dinner party-themed autumn/winter '23 show, model Sarah Dahl stood up from her table and walked the banquet hall runway, dragging an entire tablecloth topped with glassware, French fries and oyster shells along with her. Though the buzzy brand opted to sit out SS24, the viral moment lives on.


Mugler x H&M

It had been a hot minute since we saw a truly hyped H&M collaboration. And then came Mugler. Released at the height of creative director Casey Cadwallader’s powers, the instantly-sold-out collection featured affordable iterations of the panelled bodysuits and spiral jeans that have come to define Cadwallader’s Mugler (not to mention some recreations of iconic Theirry Mugler pieces). Add to that a totally bonkers New York-set launch party featuring the world’s most major supermodels and you have yourself an unforgettable moment.


Taylor Swift’s love affair with Gant

The Vogue Scandinavia office was buzzing when we first spotted Taylor Swift step out in a leather shirt by Swedish brand Gant. And then she stepped out in a cropped jacket by Gant. And then an oversized blazer by Gant. And then a shearling by Gant. You get the picture. Time’s Person of the Year has found a new love and we aren’t talking about Travis Kelce.

Photo: Getty


Max Mara takes on Stockholm

For a brief moment in June, Max Mara seemingly took over the entire city of Stockholm. It wasn’t just the Resort ’24 show, held at city hall, but the flower stands and midsummer celebrations, the dozens of rooms at The Grand Hotel (populated by guests from Lily Collins to Demi Moore) and the general chatter of every Swedish person even remotely connected to fashion. A moment that cemented our humble city’s spot on the international fashion map.


Kylie Jenner fronts Acne Studios’ campaign

When Acne Studios tapped not one but two Kylie Jenners to front its denim-heavy autumn/winter '23 campaign, the internet was lit ablaze. Captured by dutch photographer Carlijn Jacobs, the campaign proved that Scandinavia’s coolest fashion house isn’t afraid to get down and dirty with America’s first family.

Photo: Carlijn Jacobs


Lisa Rinna walking Rotate

What’s more iconic than Lisa Rinna walking Rotate’s autumn/winter '23 show in a massive faux fur leopard coat? Lisa Rinna doing karaoke at Rotate’s autumn/winter '23 afterparty.


And Mona Tougaard walked… everything

Even though she didn’t win Model of the Year at last week’s Fashion Awards, Mona Tougaard is Model of the Year in our hearts. The Danish model walked virtually every show worth mentioning. And she’s just getting started.


Eytys’ ‘Eurotrash’ T-shirt

If there’s one item that encapsulates 2023 it’s Eytys’ Eurotrash t-shirt. A bit sexy, a bit cheeky – it’s the energy we’re bringing into 2024.