BeautyShopping

Josefin Forsberg

Josefin Forsberg is Senior Beauty and Shopping Editor at Vogue Scandinavia. Based in Stockholm, she spends her days testing products properly, interrogating trends, and separating what looks good on Instagram from what actually works in real life, with a particular weakness for precise formulations, unfussy routines, and pieces that earn their keep in both wardrobe and bathroom cabinet. She cut her teeth covering beauty and fashion at Wallpaper* and Damernas Värld, and has since turned a long-standing instinct for finding high-street gems into part of the job. Forsberg is known for a clear-eyed, opinionated approach and a low tolerance for marketing fluff. If she recommends it, it’s because she’s tried it. Probably twice.

Senior Beauty & Shopping Editor Josefin Forsberg attends the Peral Octopuss.Y fashion show in Oslo during Oslo Runway wearing a pearl Octopussy beaded blazer and jeans.
Articles by Josefin Forsberg
  1. Fashion / Society

    These 3 runway accessories will be in every street style photo next summer

    By Josefin Forsberg
  2. Model walk Nicklas Skovgaard SS27 runway show - Copenhagen Fashion Week
    Fashion / Society

    We’re desperate to join Nicklas Skovgaard’s car-cruising girl group(s) this season

    By Josefin Forsberg
  3. Attendee at Vogue Scandinavia X Copenhagen Studio breakfast
    Fashion / Partnership

    If you missed the Copenhagen Studios breakfast at Villa Copenhagen, here's everything that happened in the kitchen

    By Josefin Forsberg
  4. Model walks Munthe SS27 - Copenhagen Fashion Week
    Fashion / Society

    Munthe’s answer to AI is a pair of trousers covered in paint

    By Josefin Forsberg
  5. Model walks The Garment SS27 - Copenhagen Fashion Week
    Fashion / Society

    "You travel not to escape but to observe": The Garment's girl is the best-dressed tourist in town

    By Josefin Forsberg
  6. Model walks Herskind runway show at CPHFW SS27
    Fashion / Society

    Summer may not be over yet, but Herskind's escapist collection has us longing for the next

    By Josefin Forsberg
  7. Model walks the Gestuz SS27 show
    Fashion / Society

    Gestuz is bringing zebra back with its '70s-inspired personality-quiz of a collection

    By Josefin Forsberg
  8. Model walks Taus runway show at CPHFW SS27
    Fashion / Society

    This season, Taus is history-maxxing with cravats and upcycled nightgowns

    By Josefin Forsberg
  9. Celebrity hair stylist Eugene Souleiman preparing a model's hair backstage at Erdem
    Beauty

    Why is Madonna's hairstylist coming to Copenhagen Fashion Week?

    By Josefin Forsberg
  10. Malin Bayard & Nicole Holmen pose with a horse at Flasterbo horse show wearing All In Equestrian
    Lifestyle / Partnership

    Riding gear that keeps up! Swedish equestrians and Team H&M athletes Malin Baryard-Johnsson and Nicole Holmén on what they actually wear to work

    By Josefin Forsberg
  11. Harri Heliovaara of Finland and Henry Patten of United Kingdom pose with their Gentlemen's Doubles final trophy after their victory at Wimbledon 2026
    Lifestyle

    After a Finnish grand slam at Wimbledon, Range Rover caters to our eclectic courtside needs

    By Josefin Forsberg
  12. Culture / Society

    From viral taxidermy to lookalikes: Why are we feral for Erling Harland this World Cup?

    By Josefin Forsberg
  13. Crown Princess Victoria of Sweden poses sitting in a white gown with a draped neckline in a castle environment
    Fashion

    Crown Princess Victoria of Sweden opted for Norwegian design when celebrating her 49th birthday

    By Josefin Forsberg
  14. Gracie Abrams poses in a black knitted dress on a white soundstage for the Coco Mademoiselle Cursh Absolu campaign
    Beauty

    Gracie Abrams on becoming Coco: "I've always felt naked without fragrance"

    By Josefin Forsberg
  15. Alexander Skarsgård and Dakota Johnson almost kissing in the Vendetta campaign
    Beauty / Partnership

    With its new perfume duo, Valentino proves that Alexander Skarsgård is the ultimate loverboy

    By Josefin Forsberg
  16. Polaroid photos of the best new beauty products launched in April 2026 resting on a chubby blue plate
    Beauty

    I’m a beauty editor who tests products for a living & these 10 launches gave me joy this June

    By Josefin Forsberg
  17. Fashion

    Was there a hint to H.C. Andersen in Chanel's fairy tale-inspired Haute Couture collection?

    By Josefin Forsberg
  18. Fashion

    Consider us big fans of Jonathan Anderson’s Dior Haute Couture

    By Josefin Forsberg
  19. Beauty

    This is how Didde-Mie – the Danish backup dancer for Rosalía, Dua Lipa, Kylie Minogue, and more – gets show-ready on tour

    By Josefin Forsberg
  20. QOT's perfume 'An Affair' held in hand and surrounded by steam
    Beauty / Partnership

    From shaving foam to niche perfume, this is how Gents learned to smell a trend coming

    By Josefin Forsberg
  21. Beauty

    Tried & Tested: Will this new French cream earn a permanent place in our sensitive-skin arsenal

    By Josefin Forsberg
  22. Culture / Society

    Turns out the best kimono shop outside Japan is in northern Sweden

    By Josefin Forsberg
  23. Fashion / Partnership

    The best festival street style this summer? The delicious denim looks we spotted at Primavera

    By Josefin Forsberg
  24. Lifestyle / Partnership

    Did we just discover the perfect stroller at CYBEX's Stockholm lunch?

    By Josefin Forsberg
  25. Beauty

    I have tried every form of hair removal on the market. Braun's smartest IPL to date blew me away

    By Josefin Forsberg
  26. Beauty

    How to master Midsummer flower crowns, according to florists

    By Josefin Forsberg
  27. Model wears criss-cross sandals on a cliff
    Fashion

    The only sandals you'll need this summer (and every summer after)

    By Josefin Forsberg