BeautyShopping

Josefin Forsberg

Josefin Forsberg is Senior Beauty and Shopping Editor at Vogue Scandinavia. Based in Stockholm, she spends her days testing products properly, interrogating trends, and separating what looks good on Instagram from what actually works in real life, with a particular weakness for precise formulations, unfussy routines, and pieces that earn their keep in both wardrobe and bathroom cabinet. She cut her teeth covering beauty and fashion at Wallpaper* and Damernas Värld, and has since turned a long-standing instinct for finding high-street gems into part of the job. Forsberg is known for a clear-eyed, opinionated approach and a low tolerance for marketing fluff. If she recommends it, it’s because she’s tried it. Probably twice.

Senior Beauty & Shopping Editor Josefin Forsberg attends the Peral Octopuss.Y fashion show in Oslo during Oslo Runway wearing a pearl Octopussy beaded blazer and jeans.
Articles by Josefin Forsberg
  1. Gracie Abrams poses in a black knitted dress on a white soundstage for the Coco Mademoiselle Cursh Absolu campaign
    Beauty

    Gracie Abrams on becoming Coco: "I've always felt naked without fragrance"

    By Josefin Forsberg
  2. Alexander Skarsgård and Dakota Johnson almost kissing in the Vendetta campaign
    Beauty / Partnership

    With its new perfume duo, Valentino proves that Alexander Skarsgård is the ultimate loverboy

    By Josefin Forsberg
  3. Polaroid photos of the best new beauty products launched in April 2026 resting on a chubby blue plate
    Beauty

    I’m a beauty editor who tests products for a living & these 10 launches gave me joy this June

    By Josefin Forsberg
  4. Fashion

    Was there a hint to H.C. Andersen in Chanel's fairy tale-inspired Haute Couture collection?

    By Josefin Forsberg
  5. Fashion

    Consider us big fans of Jonathan Anderson’s Dior Haute Couture

    By Josefin Forsberg
  6. Beauty

    This is how Didde-Mie – the Danish backup dancer for Rosalía, Dua Lipa, Kylie Minogue, and more – gets show-ready on tour

    By Josefin Forsberg
  7. QOT's perfume 'An Affair' held in hand and surrounded by steam
    Beauty / Partnership

    From shaving foam to niche perfume, this is how Gents learned to smell a trend coming

    By Josefin Forsberg
  8. Beauty

    Tried & Tested: Will this new French cream earn a permanent place in our sensitive-skin arsenal

    By Josefin Forsberg
  9. Culture / Society

    Turns out the best kimono shop outside Japan is in northern Sweden

    By Josefin Forsberg
  10. Fashion / Partnership

    The best festival street style this summer? The delicious denim looks we spotted at Primavera

    By Josefin Forsberg
  11. Lifestyle / Partnership

    Did we just discover the perfect stroller at CYBEX's Stockholm lunch?

    By Josefin Forsberg
  12. Beauty

    I have tried every form of hair removal on the market. Braun's smartest IPL to date blew me away

    By Josefin Forsberg
  13. Beauty

    How to master Midsummer flower crowns, according to florists

    By Josefin Forsberg
  14. Model wears criss-cross sandals on a cliff
    Fashion

    The only sandals you'll need this summer (and every summer after)

    By Josefin Forsberg
  15. Ayesha Potter Bathrobe Grey Background
    Beauty

    Aisha Potter is willing to spend 90 minutes in a face mask, are you?

    By Josefin Forsberg
  16. Beauty / Society

    The Ole Glow: At home in LA with beauty legend Ole Henriksen

    By Josefin Forsberg
  17. Weddings

    Investing in a wedding band or engagement ring? This is the expert advice you need

    By Josefin Forsberg
  18. Beauty / Partnership

    Born in Bordeaux, beloved by beauty insiders: The skincare line that's outshining Vitamin C

    By Josefin Forsberg
  19. A model with brushed up brows is pictured reading a Vogue magazine
    Beauty

    We're done with bad brows! These are the best eyebrow pencils, powders and pomades to sort us out

    By Josefin Forsberg
  20. Beauty

    I’ve reviewed 100s of under-eye patches – these 16 are the secret to reduce puffiness and dark circles

    By Josefin Forsberg
  21. Hailey Bieber lounges on a sun bed wearing a brown and butter yellow string bikini from Calzedonia
    Shopping

    Skip the changing-room meltdown! The best bikinis to buy now

    By Josefin Forsberg
  22. Beauty

    The 14 best waterproof mascaras that guarantee you stay smudge-free

    By Josefin Forsberg
  23. Model lounges on a teal sun lounger wearing a burgundy tankini with red string details
    Shopping

    I tried the controversial 2026 tankini trend and I might never wear a normal bikini again

    By Josefin Forsberg
  24. Beauty

    Glass hair is the new glass skin, so get glossing with these shine-enhancing shower products

    By Josefin Forsberg
  25. Shopping

    Shop our fashion team's favourite white summer dresses, for every warm-weather wardrobe

    By Josefin Forsberg
  26. Beauty

    The best body scrub? We tried countless formulas, but these 8 resulted in baby soft skin

    By Josefin Forsberg
  27. Interiors / Society

    Remembering Åke Axelsson: A functional fundamentalist on the importance of comfortable chairs

    By Josefin Forsberg