BeautyShopping

Josefin Forsberg

Josefin Forsberg is Senior Beauty and Shopping Editor at Vogue Scandinavia. Based in Stockholm, she spends her days testing products properly, interrogating trends, and separating what looks good on Instagram from what actually works in real life, with a particular weakness for precise formulations, unfussy routines, and pieces that earn their keep in both wardrobe and bathroom cabinet. She cut her teeth covering beauty and fashion at Wallpaper* and Damernas Värld, and has since turned a long-standing instinct for finding high-street gems into part of the job. Forsberg is known for a clear-eyed, opinionated approach and a low tolerance for marketing fluff. If she recommends it, it’s because she’s tried it. Probably twice.

Senior Beauty & Shopping Editor Josefin Forsberg attends the Peral Octopuss.Y fashion show in Oslo during Oslo Runway wearing a pearl Octopussy beaded blazer and jeans.
Articles by Josefin Forsberg
  1. Model poses with wet hair
    Beauty

    We're all guilty of sleeping with wet hair. Here's how bad it actually is

    By Josefin Forsberg
  2. Sophia Roe poses for a mirror selfie wearing Sezane's new collection
    Fashion / Partnership

    On buying less, wearing more, and the cape she can't resist – Sophia Roe is 'Just Browsing'

    By Josefin Forsberg
  3. Beauty

    ‘Euphoria’ makeup artist Donni Davy implores us all to add glitter this Halloween

    By Josefin Forsberg
  4. Beauty

    Brown mascara is the most underrated product of 2026 – These 10 top our list

    By Josefin Forsberg
  5. Model poses in the new grey sweat set from the Ganni x Lululemon collaboration
    Fashion

    What a feeling! We're in a 'Flashdance' fashion era, so this collab is box-stepping its way to the top of our shopping list

    By Josefin Forsberg
  6. A model backstage at Victoria Beckham SS27 has red lipstick applied
    Beauty

    I've swatched, blotted and worn my way through most red lipsticks on the market. These are the keepers

    By Josefin Forsberg
  7. A close-up of a Chanel SS27 clutch in gold and silver, shaped like a cloud and sun
    Fashion / Society

    An exclusive backstage look at 12 details from Chanel's SS27 collection

    By Josefin Forsberg
  8. Fashion

    Chanel took flight for SS27

    By Josefin Forsberg
  9. Pernille Dosvik lounges in a Dale of Norway sweater on the sofa with pillows and a blanket from her Dale of Norway collaboration
    Interiors / Partnership

    From championship sweater to cabin throw: Pernille Døsvik's next chapter with Dale of Norway

    By Josefin Forsberg
  10. Models walk the finale of the Dior SS27 fashion show in Paris
    Fashion / Society

    At Dior, Jonathan Anderson made it clear how much he adores women

    By Josefin Forsberg
  11. Model walking wearing the full Hugo Boss Fall Winter' 26 collection
    Fashion

    The case for the office uniform: BOSS's new collection is built for the working week

    By Josefin Forsberg
  12. Lifestyle

    These were the well-dressed guests at our 5th anniversary party

    By Josefin Forsberg
  13. Fashion illustration featuring a woman surrounded by perfume, lipstick and cocktail motifs
    Beauty / Society

    Looking for your 'Eau de You'? This is the 2026 signature scent revival

    By Josefin Forsberg
  14. Digital Covers / Society

    “Life keeps making me wear dresses when I want to dig in the dirt”: Why Paulina Porizkova is Vogue Scandinavia's 5th anniversary muse

    By Josefin Forsberg
  15. Dove Cameron stars in Diesel campaign dressed in red dress holding perfume
    Beauty / Partnership

    You'll definitely desire Glenn Martens' first perfume for Diesel

    By Josefin Forsberg
  16. Fashion

    Swedish Stockings' new collection provides a leg up on cold-weather layering

    By Josefin Forsberg
  17. Fashion / Partnership

    The best dressed at Way Out West gathered at Zalando's The Corner

    By Josefin Forsberg
  18. Fashion

    It took a heated group chat to whittle the CPHFW SS27 runway trends down to these 8

    By Josefin Forsberg
  19. The sleeveless calf leather and bouclé wool top from the Caroline Hélain x Longchamp collection, laid out in Hélain's Brussels studio beside spools of embroidery thread and offcuts from her fabric archive.
    Fashion

    Why is the artist Longchamp discovered on Instagram still thinking about a Swedish ferry ride?

    By Josefin Forsberg
  20. Model poses in a pinstriped hat, greige cotton top, trousers and black leather Mary janes
    Fashion / Society

    Stel skipped Copenhagen's runways this season. Here's why

    By Josefin Forsberg
  21. From left to right: Models walking Studio Constance, Herskind, The Garment, MKDT, and Skall Studio all wearing white vintage lace or square-cut silhouettes
    Fashion / Society

    Airing the laundry: CPHFW’s biggest trend was cut from grandma’s linen closet

    By Josefin Forsberg
  22. Fashion / Society

    Horticouture is the new slow-hobby to take over fashion, and we're ready with gardening gloves

    By Josefin Forsberg
  23. Fashion / Society

    These 3 runway accessories will be in every street style photo next summer

    By Josefin Forsberg
  24. Model walk Nicklas Skovgaard SS27 runway show - Copenhagen Fashion Week
    Fashion / Society

    We’re desperate to join Nicklas Skovgaard’s car-cruising girl group(s) this season

    By Josefin Forsberg
  25. Attendee at Vogue Scandinavia X Copenhagen Studio breakfast
    Fashion / Partnership

    If you missed the Copenhagen Studios breakfast at Villa Copenhagen, here's everything that happened in the kitchen

    By Josefin Forsberg
  26. Model walks Munthe SS27 - Copenhagen Fashion Week
    Fashion / Society

    Munthe’s answer to AI is a pair of trousers covered in paint

    By Josefin Forsberg
  27. Model walks The Garment SS27 - Copenhagen Fashion Week
    Fashion / Society

    "You travel not to escape but to observe": The Garment's girl is the best-dressed tourist in town

    By Josefin Forsberg