Josefin Forsberg

Josefin Forsberg is Senior Beauty and Shopping Editor at Vogue Scandinavia. Based in Stockholm, she spends her days testing products properly, interrogating trends, and separating what looks good on Instagram from what actually works in real life, with a particular weakness for precise formulations, unfussy routines, and pieces that earn their keep in both wardrobe and bathroom cabinet. She cut her teeth covering beauty and fashion at Wallpaper* and Damernas Värld, and has since turned a long-standing instinct for finding high-street gems into part of the job. Forsberg is known for a clear-eyed, opinionated approach and a low tolerance for marketing fluff. If she recommends it, it’s because she’s tried it. Probably twice.