BeautyShopping

Josefin Forsberg

Josefin Forsberg is Senior Beauty and Shopping Editor at Vogue Scandinavia. Based in Stockholm, she spends her days testing products properly, interrogating trends, and separating what looks good on Instagram from what actually works in real life, with a particular weakness for precise formulations, unfussy routines, and pieces that earn their keep in both wardrobe and bathroom cabinet. She cut her teeth covering beauty and fashion at Wallpaper* and Damernas Värld, and has since turned a long-standing instinct for finding high-street gems into part of the job. Forsberg is known for a clear-eyed, opinionated approach and a low tolerance for marketing fluff. If she recommends it, it’s because she’s tried it. Probably twice.

Senior Beauty & Shopping Editor Josefin Forsberg attends the Peral Octopuss.Y fashion show in Oslo during Oslo Runway wearing a pearl Octopussy beaded blazer and jeans.
Articles by Josefin Forsberg
  1. A model with brushed up brows is pictured reading a Vogue magazine
    Beauty

    We're done with bad brows! These are the best eyebrow pencils, powders and pomades to sort us out

    By Josefin Forsberg
  2. Beauty

    I’ve reviewed 100s of under-eye patches – these 16 are the secret to reduce puffiness and dark circles

    By Josefin Forsberg
  3. Hailey Bieber lounges on a sun bed wearing a brown and butter yellow string bikini from Calzedonia
    Shopping

    Skip the changing-room meltdown! The best bikinis to buy now

    By Josefin Forsberg
  4. Beauty

    The 14 best waterproof mascaras that guarantee you stay smudge-free

    By Josefin Forsberg
  5. Model lounges on a teal sun lounger wearing a burgundy tankini with red string details
    Shopping

    I tried the controversial 2026 tankini trend and I might never wear a normal bikini again

    By Josefin Forsberg
  6. Beauty

    Glass hair is the new glass skin, so get glossing with these shine-enhancing shower products

    By Josefin Forsberg
  7. Shopping

    Shop our fashion team's favourite white summer dresses, for every warm-weather wardrobe

    By Josefin Forsberg
  8. Beauty

    The best body scrub? We tried countless formulas, but these 8 resulted in baby soft skin

    By Josefin Forsberg
  9. Interiors / Society

    Remembering Åke Axelsson: A functional fundamentalist on the importance of comfortable chairs

    By Josefin Forsberg
  10. Fashion

    Ingrid Bergman inspired Dior's 2027 cruise collection

    By Josefin Forsberg
  11. Norwegian model Emma Ellipsen poses wearing a white gown in Cannes for the 2026 Film Festival
    Beauty

    Norwegian model Emma Ellingsen on the beauty rituals that got her red carpet ready in Cannes

    By Josefin Forsberg
  12. From top to bottom, left to right: Moschino raffia heels, Celine glove shoes, Bottega Veneta clogs, Dior flower heels, Chloé jelly shoes
    Shopping

    The 9 spring/summer 2026 shoe trends to know (and shop) now

    By Josefin Forsberg
  13. Beauty

    We tried the 10 most hyped eyelash growth serums for longer, thicker-looking lashes – these made our 2026 cut

    By Josefin Forsberg
  14. Beauty

    Shop this easy hydration hero our beauty editor swears by

    By Josefin Forsberg
  15. Beauty

    Brown mascara is the most underrated product of 2026 – These 10 top our list

    By Josefin Forsberg
  16. Jenny Cha shows 3 17. Mai hairstyles – a dutch braid with flowers, fishtail braid with hair pins and a bubble braid with bows – while wearing her Bunad
    Beauty / Society

    3 modern bunad braids to master just in time for 17.mai

    By Josefin Forsberg
  17. Model are wearing white lace heels against a white wall
    Shopping

    I almost bought the wrong wedding shoes. This is the bridal edit that will make sure you don't

    By Josefin Forsberg
  18. A mature model with white hair holds a rosy day cream
    Beauty / Partnership

    Anti-ageing had a good run. Here's why ageing well is a completely different conversation

    By Josefin Forsberg
  19. Beauty / Society

    Caia’s new secret weapon? One of Hollywood’s most trusted celebrity makeup artists

    By Josefin Forsberg
  20. Polaroid photos of Nilen's Jord Hydra Sun SPF50 lotion, Björn Axen's volume mousse, Caia's soft melt lip treatment, Tanrevel's bronzing serum and Westman Atelier's tinted lip balm on a chubby blue plat on white sheets
    Beauty

    Our senior beauty editor's must-know April news

    By Josefin Forsberg
  21. Two models pose backstage during Copenhagen fashion week
    Beauty

    The 12 best concealers of 2026, tested on dark circles, fine lines, acne and dry patches

    By Josefin Forsberg
  22. A mother and her child pose in a poppy field
    Shopping

    Mother's Day gifts are hard to get right. Here are the only ones worth buying this year

    By Josefin Forsberg
  23. Shopping

    I've tried every trouser trend this season. Here are the only 6 styles I'd recommend right now

    By Josefin Forsberg
  24. A model poses with and excess of setting powder dusted over her face
    Beauty

    The 14 best setting powders to blot away shine this summer

    By Josefin Forsberg
  25. Close-up of model posing in the sun, wearing a warm knit, with a perfect tan
    Beauty

    The 12 best self-tanners (and tools) for a streak-free faux glow

    By Josefin Forsberg
  26. Shopping

    We walked 10,000 steps in the trendy ballet sneaker – are they worth the splurge?

    By Josefin Forsberg
  27. Model wearing luminous foundation backstage at Small Studio's fall/winter 2025 show
    Beauty

    The 27 best foundations of all time, tried and tested for every skin type, format and finish

    By Josefin Forsberg