Eytys

  1. Fashion

    Denim drama? Zendaya steps out in Scandi jeans for a trip to the theatre

    By Eleanor Kittle
  2. Fashion

    Eytys' gritty, moto-friendly SS25 collection transports to the dusky Dakar Rally

    By Allyson Shiffman
  3. Culture

    Carsten Höller’s restaurant Brutalisten teams up with Eytys on raw denim uniforms

    By Allyson Shiffman
  4. Fashion

    The It girls wear Eytys in the instantly iconic Charli XCX ‘360’ video

    By Allyson Shiffman
  6. Fashion / Society

    4 Nordic brand founders share the intimate, outrageous stories of their first gigs in retail

    By Allyson Shiffman
  7. Fashion

    Gigi Hadid proves this particular pair of Eytys jeans are timeless

    By Allyson Shiffman
  8. Fashion

    Eytys - AW24

    By Allyson Shiffman
  9. Fashion

    Eytys - SS24

    By Allyson Shiffman
  10. Fashion

    Eytys' SS24 campaign is a reminder to book your next sun-drenched vacation

    By Clare McInerney
  11. Fashion / Society

    See all the Swedish supermodels, actors and cool kids who came out for Eytys and Brutalisten

    By Allyson Shiffman
  12. Fashion

    Eytys - AW23

    By Allyson Shiffman
  13. Fashion / Society

    Eytys makes leftovers sexy via an upcycled capsule with Parisian modern couturier Sevali

    By Allyson Shiffman
  14. Fashion / Society

    Your first look at the new Eytys jeans celebrities and influencers will soon be wearing

    By Allyson Shiffman