The 6 trends that dominated London Fashion Week SS24

By Allyson Shiffman

While the designers showing at London Fashion Week revel in a certain well-defined individualism, a handful of trends were inescapable during the SS24 shows. We break down the LFW SS24 trends that dominated the runways.

“London is back”. It was a phrase oft-whispered during London Fashion Week SS24. Indeed it seems London has rediscovered its footing, offering up a delicious mix of established heavyweights (Erdem, Burberry), industry darlings (JW Anderson, Richard Quinn) and emerging heroes (Chopowa Lowena, KNWLS). There was even a single Scandinavian brand on the calendar (Holzweiler).


While many of those showing in London have a well-defined aesthetic that subverts the notion of trends – Molly Goddard’s exploding tulle, Simone Rocha’s bow-heavy fantasy – there were a handful of recurring themes that seemed inescapable. Here, we break down the trends of the season. Consider them something to look forward to post-winter.

Biker Babes

The biker jacket, an indie-sleaze staple, makes its triumphant return. Or perhaps it never left. This season’s iterations are studded and pierced, oft worn over a soft flowing frock to add some effortless edge. Even designers with the most delicate tendencies – Erdem, Simone Rocha – couldn’t resist its guitar-heavy siren song.

JW Anderson SS24.

Erdem SS24.

Chopova Lowena SS24.

Simone Rocha SS24.

Drop It

The dropped waist gives way to sleek, extended torsos. An elegant expression when applied to floor-sweeping frocks and, most unexpectedly, Daniel Lee's latest Burberry trenches.

Molly Goddard SS24.

Susan Fang SS24.

Roksanda SS24.

Burberry SS24.

Double Breasted

The preferred suit jacket of the season came oversized and double breasted. A no-fuss approach to smart tailoring that’s both country club-ready and impossibly cool.

Mains SS24.

Ashley Williams SS24.

Holzweiler SS24.

JW Anderson SS24.

Take the Tube

Teeny-tiny tube tops are back, baby. Worn with low slung trousers at Mowalola and Fashion East or with a prim and proper skirt at Molly Goddard, the tube top showed us its multiple personalities this season.

Fashion East SS24.

Molly Goddard SS24.

Mowalola SS24.

Talia Byre SS24.

Hips Don't Lie

The sexiest whisper of skin to flash this season is the hip, exposed by way of cut outs, hiked up panties and high-cut bodysuits.


Supriya Lele SS24.

David Koma SS24.

Chet Lo SS24.

Flowers for Spring

Groundbreaking… really. In addition to the endless interpretations of florals found across garments, there were a notable number of actual flowers – carried by models, blooming from bags and, in the case of Simone Rocha, sewn into frocks. A wallet-friendly undertaking ripe for the plucking.

Mains SS24.

Simone Rocha SS24.

Holzweiler SS24.

Ashish SS24.