Fashion / Society

A family affair: Holzweiler has become the first family of Norwegian fashion

By Allyson Shiffman

Founded by siblings Susanne and Andreas, the company has grown to include more and more relatives with almost every season. In the December - January issue we joined the Holzweilers for lunch at their Oslo family home to learn about their family – and brand – values

To call Holzweiler a family brand almost feels like an understatement . Founded by siblings Susanne and Andreas Holzweiler nearly a decade ago, the label has steadily evolved to become one of Norway’s greatest fashion success stories while very much keeping things in the family – today, five Holzweilers are on the payroll. “Every time the business grows, we add a new family member,” Susanne says.


The most notable hire is perhaps Maria Skappel Holzweiler, Andreas’ wife, who in her role as design director has developed the brand’s effortless, streetwise aesthetic. “Basics with a twist,” as she puts it. The Holzweilers have invited me over for lunch at Susanne’s classic Norwegian home, a short drive from downtown Oslo. As is often the case with large family gatherings, things are off to a hectic start. Maria’s new puppy, Indy, has eaten a bee and now sits very quietly in her owner’s lap. Maria is on the phone with a veterinarian, asking if there’s anything she can do for her pup as she gently strokes its head.