Loreen

Swedish pop sensation Loreen released her world-renowned single ‘Euphoria’ in 2012, where she first presented her iconic look: long black hair with sleek bangs and monochromatic outfits. Since then, she has shaved off her hair, changed up her look, and taken a stand for her beliefs. She has become a strong presence on the Scandinavian fashion scene, where she also advocates for women's empowerment. She is a believer in all bodies being beautiful and thinks everyone should be confident sporting both lingerie and swimwear. As someone who lives in the limelight, Loreen knows the importance of accumulating lingerie and swimwear that makes you feel powerful. As Vogue Scandinavia’s expert, she sets out to spark body-confidence in women everywhere.