Attention Denmark: Mark your summer calendars with Zalando’s trio of free streetwear and performance pop-ups

By Billie Miro Breskin

Bbybites, one of the musicians featured in the pop-up. Photo: Sebastian Apel

Coming to a Danish city near you, Zalando has teamed up with the best in fashion and music to create 26LIVE: a unique summer experience

This summer, Zalando is touching down in Denmark. The go-to e-commerce destination has launched a travelling pop-up, bringing streetwear fashion hubs and free street concerts to three Danish cities: Copenhagen, Aarhus, and Odense. The 26LIVE project was born out of dedication to local street scenes, and will offer a unique experience in each city thanks to contributions from community creators. These creators will curate the streetwear pop-up spaces, bringing their own style sensibilities to the table. In Copenhagen, the task has been taken on by Veneda Carter, while Deavy Rosse will lend his input in Aarhus and Emilie Briting will bring her expertise to Odense.


Each pop-up will last 26 hours, at the end of which will come a free street concert. DJs Hav & Kamal will host the festivities in all three cities, and each location will have additional performers: ICEKIID and Bathsheba in Copenhagen, Baloosh and Kundo in Aarhus, and Kind Mod Kind and Bbybites in Odense. While the music will come at the end of each pop-up, it also pays to arrive early: first attendees at each location will receive exclusive 26LIVE free merchandise that was made in collaboration with Danish brand bareen.

Find the full schedule below and click here for more information.

Deavy Rosse, curator of the pop-up in Aarhus. Photo: Zalando

Veneda Carter, curator of the pop-up in Copenhagen. Photo: Veneda Carter

Emilie Briting, curator of the pop-up in Odense. Photo: Zalando

26LIVE Schedule:

Copenhagen: Kødbyen, Flæsketorvet 69, 1715 Copenhagen, Denmark

  • June 11th: Pop-up opening at 4PM
  • June 12th: Concert at 6PM

Aarhus: Blispetorvet, 8000 Aarhus

  • August 21st: Pop-up opening at 4PM
  • August 22nd: Concert at 6PM

Odense: Amfipladsen, 5000 Odense

  • September 18th: Pop-up opening at 4PM

  • September 19th: Concert at 6PM

The poster for 26LIVE Copenhagen. Photo: Zalando