Barbara Palvin on her first watch, wearing Dylan Sprouse’s tie to Cannes, and her Scandinavian approach to style

By Josefin Forsberg

Photo: Longines

In the pantheon of supermodels, Hungarian Barbra Palvin stands tall as a tastemaker consistently influencing the fashion industry, Now, Palvin has been announced as Longines' new ambassador of Elegance as the brand celebrates the 70th anniversary of its Conquest watch

Appearing on red carpets, papped on the streets of New York and posting enviable ensembles on Instagram, supermodel and former Victoria’s Secret angel Barbara Palvin – just like her supermodel colleagues from Scandinavia – is the definition of a modern-day It girl. A tastemaker whose wardrobe is filled with personal, evocative pieces that Palvin blends, mixes and matcesh, to create her enviable sense of style.


It’s a sense of style that has led Palvin to become Longines' new ambassador of elegance. Celebrating the 70th anniversary of its Conquest watch, releasing a brand new Conquest collection, Palvin appears in the campaign in her hometown Budapest, Hungary armed with the Conquest three-hand model in 34 mm.

Speaking of her personal style, Palvin muses over those special pieces in her wardrobe. First, the model pinpoints the tie that her husband, actor Dylan Sprouse, wore on the couple’s wedding day. “He recently gave it to me and I got to put it into a look I wore while I was in Cannes this year,” explains Palvin. Another piece that Palvin treasures is a coat by The Row. “I got from it while travelling in Paris, it goes with everything so easily which means I’m always wearing it and constantly reminded of that beautiful trip,” she shares.

Photo: Longines

Palvin appearing in Longine's Conquest campaign. Photo: Longines

Photo: Longine

Palvin’s wardrobe is also filled with top-tier Nordic brands; sharp leather Toteme sling-back pumps (which the model wore on repeat in Cannes); the long faux leather trench coat she sported at the Superbowl by the Elsa Hosk-designed brand Helsa; a sheer Saks Potts set with leopard spots which Palvin debuted at the Bullet Train premiere (the Danish brand’s Alexa coat is another firm favourite in Palvin’s rotation).

Unsurprisingly, whether a conscious choice or by sheer happenstance, Palvin has a very Scandinavian approach to style. “It’s not just about keeping up with trends but finding those treasures that make you feel amazing every time you wear them,” she says. It is a sentiment Palvin shares with Longines, who captures this beautifully with watches that stand the test of time.

Watches have always been a factor in Palvin’s life. “Watches have always fascinated me, not just as fashion accessories but as pieces of craftsmanship. They have a story to tell,” the model gushes. In fact her first pay-check was spent on a timepiece. “I wanted to treat myself, and since my dad is a huge watch lover, I thought I'd get something special,” she says. The model picked a big, chunky watch because it is what her dad wore at the time. “I still have it and it reminds me of those early days every time I see it,” the supermodel says. “Cherished pieces become part of who you are, offering a sense of sustainability and timeless style in a world that's always changing,” she concludes.