Capturing the spirit of our printed pages through sound, listen to the playlist for Issue 1, curated by our Music Expert Doris Daga
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As I began putting the pieces together to create the sound of Vogue Scandinavia, I realised that I had been asking myself, "What does the world of Vogue Scandinavia sound like?" When really, the question I should’ve been asking myself was, "What does the world of Vogue Scandinavia Issue 1 feel like?"
To put these big ideas into words, there were a few songs that came to mind when thinking of the wonderful world that our cover star is trying to create. Themes of nature, respecting our environment, and the wonders of mother earth were notes I’d written out on my brainstorming page for Vogue Scandinavia.
Inspired by the words of our cover star Greta Thunberg and our editorials which merge nature and fashion, this playlist is intended to emerge you in that very world. From the razzle-dazzle of our 1920s inspired shoot, to the slow, smooth sounds we envisioned in our Hilma Af Klint editorial – magic was found in the voices of Swedish Amason’s cover of The Knife, Norwegian queen Okay Kaya, and Tacos’ 1982 version of Puttin on the Ritz.
The Sound of Vogue Scandinavia Issue 1:
It is a difficult thing to receive sound from images, to translate something that visually exists into rhythm, melody, and instruments who’s sound does not physically take up space in our world. Yes, a guitar is made from wood and steel, natural elements that exist which are visible to the naked eye. But the power of the guitar is not in the eye of the beholder, it is in the ear of the listener. A physical act must take place to create a vibration that we cannot see, yet it can travel far and wide, over oceans, streams, and time— yet cannot be contained. Music inspires emotional reactions without us understanding it’s shape or form, and the beautiful thing is, that, naturally curious as we are as a species, we’ve accepted these vibrations as our own without having to categorise it physically. Music is what makes us human. It is made for us, by us.
As I began putting the pieces together to create the sound of Vogue Scandinavia, I realised that I had been asking myself what does the world of Vogue Scandinavia sound like?
When it came to creating this curated soundtrack to try and capture the life and energy of the first issue of Vogue Scandinavia, I was inspired by the new way that we love and connect with music: a genre-less, boundary breaking streaming world where the entire history of music is available at your fingertips. We can enter the universe of 1980s new wave, 21st century hip hop, and 1960s jazz in a matter of seconds. It is the most exciting way to consume music because you can build your own sonic world and landscape based on the sound that has come before you, as well as after. To me, it’s the closest thing to time travel that exists on this planet earth, only challenged by, well, fashion. So when they come together, you know something special is about to happen.
That is what Vogue Scandinavia's first issue sounds like.
Greta Thunberg - Issue 1