The best everyday Scandinavian jewellery brands to make a statement

By Léana Esch
Peal earring backless dress black sea afro short hair

Photo: Ida Nilsen

Colour, sparkle or shine: take cues from Vogue Scandinavia’s favourite regional jewellery brands to pack a punch without breaking the bank.

From statement earrings and graphic necklaces to heavily embellished rings and cuffs, Scandinavian designers have you covered in style. Whether you’re looking to invest in a timeless piece or just want a little pick-me-up treat, there’s no shortage of bold jewellery coming from local creatives.


Below, we’ve rounded up the best everyday brands to make an impression on your next outing.

Pura Utz

Strawberry, grape, lemon or banana earrings - Pura Utz has a pair for every mood and style. The brand’s co-founders Anna and Bernabela design colourful collections of jewels that blend joyful creativity and upbeat inspirations.

What started as an ‘‘empowerment project’’ has quickly turned into a statement Danish brand that is having a positive impact on the industry - they employ more than 50 women in Guatemala and have recently launched collections of bags and clothes to match their playful jewellery.

Sophie by Sophie

Swedish brand Sophie by Sophie was founded in 2006 by Sophie Gyllenhammar out of a love for eccentric jewellery and sparkle - a passion she inherited from her grandmother.

The designer creates timeless pieces that combine modern twists and bold colours - think knots, hearts, giant safety pins and bright details. The ‘Childhood’ earrings will certainly add a welcoming pop of colour to any winter outfit.

Ziva CPH

Ziva CPH’s founder Ziva Lysholt Azoulay is constantly inspired by her Danish background and Middle Eastern heritage, so she designs jewellery that always makes a statement. The personalised initial coin and signet ring will make a good investment to wear years down the road while the ‘Trésor Majesty’ chunky bracelet is a sure fire way to amp up a little black dress.

Efva Attling

Efva Attling created her first piece of jewellery at the age of 11, so after perfecting her work for years, it’s no surprise her line of bold jewels featuring colourful gemstones is foolproof. Sharp angles and graphic details meet soft, curved lines to create collections made from white gold, silver and diamonds. The ‘Big Bubbles’ earrings will certainly make heads turn.

Isabel Lennse

Founded in Stockholm in 2012, Isabel Lennse is a brand you’ll like to have on your rotation to accessorise both formal and casual looks. Mixing gold- and silver-tone beads in her collections, the eponymous designer uses only 14k gold, 925 sterling silver and gold and silver plating - all fully recycled. She designs bold jewels with clean lines that easily add dimension and visual interest on the daily.


Sisters Anne and Gunnhild Hasla’s main sources of inspiration might seem very far away from each other at first glance: the Norwegian mountains and Pablo Picasso’s cubism. Yet the result is at the frontier of art and design - Hasla collections mix playfulness and craftsmanship and are made from recycled metals. The ‘Faces’ necklaces are a must and you can buy their sketches on their website, too.


Bjørg Nordli-Mathisen worked for a decade as a textile artist before turning to jewellery - this has taught her a particular attention to light and colours. Spotted on David Bowie, Madonna, Lady Gaga and Lykke Li, Bjørg's jewels are sculptural, and all handmade from 100 per cent natural materials. From the colourful ‘Fabula Rainbow’ bracelet to the statement ‘Biomorph’ ring, the collections feature rough and precious stones that merge past inspirations with contemporary references.

Vibe Harsløf

Vibe Harsløf’s timeless jewels are designed for the everyday - the Danish jeweller constantly explores how men and women wear jewellery to imagine unique, innovative pieces. Her collections are minimalist and infused with street influences, mixing classic shapes with bold details. The brand’s collaborations with Wood Wood and Facetasm are testament to its unique take on design.

Anni Llu

Helle Vestergaard Poulsen founded Anni Lu in 2013 because of her passion for bold colours, playful combinations and unexpected designs. Her jewellery is made by hand using 14k solid gold and 18k gold-plated sterling silver and is embellished with sparkling crystals, beads and semi-precious stones. Some of her signature pieces include the good luck charms and personalised initial pendants.

Caroline Svedbom

Caroline Svedbom designs collections that are handcrafted from stones and pearls and feature sparkling Swarovski crystals. With a goal to add sparkle and glamour to the daily through colour, she uses bright gemstones to bring joy to women of all generations. The ‘Estelle’ necklace, ‘Corinna’ bracelet and ‘Stella’ earrings are some of our favourites.

Charlotte Bonde

From the bold ‘Astrid Dome’ collection to the modern ‘Hedvig Deco’ and vintage ‘Ever After Poppy’ collections, Swedish designer Charlotte Bonde imagines jewellery that mixes historical references with current fashion and artistic inspirations. Pearls are mixed with gold-tone details and flower-shaped designs meet colourful pendants to celebrate the unique personality of each wearer.

Lulu Copenhagen

Anja and Rasmus Gottiebsen’s shared passion for art and design resulted in the creation of Lulu Copenhagen in 2014. The couple uses mellow and vibrant hues throughout their collections - they’re made of playful, simple pieces meant to spark joy and inspire women to live a fun life. The best-selling candy ear studs are sold one at a time, as the designers believe in only buying products you truly fall in love with.


Bolette Louise Sig Mathiasen opened her first store in 2006, after training as a designer, jeweler, stonemason and gemologist. Her timeless pieces as Bolou are counterbalanced by colourful, rainbow gemstones and chunky details that make her jewellery modern and upbeat. Mixing traditional craftsmanship with modern techniques in all of her collections, she also partners with Danish organisation Maternity Foundation to work towards a better future for mothers.

Aida Impact

Finnish brand Aida Impact has a unique approach to design - its goal is to create a sustainable social impact through jewellery. The collections are handmade in Helsinki from natural materials and employees are mothers, immigrants and refugees the brand offers work to for a living. The use of rose and nougat gold, pearls and shells is enhanced by pastel and vibrant gemstones that reflect light and catch the eye.


If you’re looking for jewellery that’s all about joy and happiness, look no further. Launched in 2020, Finnish brand Annele is full of unleashed creativity - the handmade collections mix vibrant colours and fun designs that are inspired by nature and the small pleasures of everyday life. Pair the ‘Raspberry Jelly’ and ‘Marshmallow Madness’ clip-on earrings with their matching necklace to brighten your look.

Tom Wood

Tom Wood’s ‘Ice Huggie’ earrings or ‘Ada’ chain necklace are items that’ll surely draw some attention - they’re both classic in style but compelling in the detail. Founded in 2013 by Mona Jensen, the brand is based on functionality and simple materials, while always making an impression thanks to bold shapes and unexpected designs. All products are created with the lowest environmental impact possible, adding credentials to their already sought-after pieces.

Ida Nilsen

Norwegian designer Ida Nilsen only works with sustainable and ethically sourced materials, so the pieces of her collections are made from 100 per cent recirculated silver and gold. Her jewellery is both daring and refined - pieces are elegantly carved and earrings can be stacked for a bolder look. We particularly like the ‘Chris’ earrings that add a touch of glamour to dresses and denim alike.


Created 80 years ago by Elsa Heporauta, Kalevala focuses on supporting Finnish production and social responsibility thanks to its modern, heritage-inspired jewellery. The collections feature statement pieces that are suitable for just about any style - the ‘Arcs’ bracelet and ‘Kosmos’ necklace are two favourites that would make a thoughtful gift to any jewellery lover.

Drakenberg Sjölin

Drakenberg Sjölin takes cues from the Nordic nature, a constant source of inspiration for designers Andra Drakenberg and Ellen Sjölin. Their collections are all about shapes that attract the eye - the 925 sterling silver and 18k gold jewels are adorned with diamonds, gemstones and pearls that embody the Scandinavian seasons. Our favourites include the ‘Petite Pearl Midnight Studs’ earrings and the ‘Moon’ ring.


One of Nootka’s bestsellers is the ‘Mid Hoop’ - an earring that’s delicately textured and easily adds visual appeal to any classic shirt or plush sweater. Handcrafted in Stockholm, the collections feature carved necklaces and bold chain designs that are all about adding an unexpected twist. Designer Lisa Olsson works with recycled 925 silver to create non-seasonal jewellery that’s inspired by the imperfections of nature.

Sif Jakobs Copenhagen

Capri, Princess, Portofino… Sif Jakobs Copenhagen’s collections are infused with holiday energy and good vibes that have attracted the likes of Dua Lipa, Ellie Goulding and Katy Perry as fans since 2009. Made from 18k rose gold, yellow gold plating and 925 sterling silver, the collections feature multicoloured zirconia, stones and crystals that cannot but lift up spirits.

Julie Sandlau

Julie Sandlau designs four yearly collections that are made from 22k gold plating, 925 sterling silver and recycled rhodium and feature an array of eye-catching gemstones and colourful crystals. Imagined to bring joy and mindfulness to the wearer, the pieces blend femininity and modernity and can easily be dressed up or down for any occasion. The ‘Bamboo’, ‘Audrey’ and ‘Bloom’ lines are ones you can’t go wrong with.

Stine A

Designed to be mixed and matched, Stine A’s collections are playful and reflect its founder’s passion for dancing and painting. From lettering necklaces and pearl earrings to chain bracelets and cherry-shaped pendants, all the pieces celebrate endless joy and a true love for colour. The carved, retro-inspired rings will offer an understated alternative that’s just as covetable.

Jane Kønig

Classic pearls and vibrant agates meet brushed surfaces and sparkly details in Jane Kønig’s collections of modern, graphic jewellery. From chunky yet elegant chain necklaces to engraved bracelets, pieces can be worn together or separately depending on the occasion. If you’re looking to go the extra mile, design your bespoke piece of jewellery in the brand’s Copenhagen studio.

Trine Tuxen

Trine Tuxen’s jewellery is pared-back but comes in daring shapes, vibrant hues and with alluring details. You’ll find pieces trimmed with colourful embellishments, precious and semi-precious stones and most are handcrafted from 925 sterling silver as well as 14k gold plating. It’s no surprise the brand’s ‘V’ collection won the ELLE ‘Jewelry Collection of the year’ Style Award back in 2019.

Enamel Copenhagen

With collections dubbed ‘Colourful Forest’, ‘Pearly Aurora’ and ‘Ocean of Dreams’, there’s no doubt Enamel Copenhagen will spark joy to your wardrobe. All jewels are made using 18k gold-plated sterling silver and are elegant, colorful and feminine at the same time. Founded in 2012 by designer Marie Rantzau, the brand is about balancing unexpected designs with delicate touches of colour.