The 6 most major Milan SS24 trends

By Allyson Shiffman

We break down the six Milan spring/summer '24 trends to work into your wardrobe before winter comes

Plenty of skin, plenty of body, plenty of buttons left unbuttoned. Yes, it’s a spring/summer season in Milan and designers both established and emerging are celebrating the female form any and every which way. This is not the pared back practicality of New York, this is not the punky individualism of London. This is where sex appeal by way of Roberto Cavalli, Blumarine and Tom Ford thrives.


The recurring trends of Milan SS24 range from quietly sensual to in-your-face va-va-voom. Best of all, these expressions – be they effortless styling hacks or an inescapable hue – are easily adopted now (we are enjoying a late-season heatwave in the Nordics, after all). Just add confidence.

The New Naked Dress

This is not Carrie Bradshaw’s naked dress. This naked dress is a second skin, leaving not a nook or cranny to the imagination. And if you can’t find an option to match your skin tone, take a note from Blumarine, wrap your body in PVC and hit the town. If you're going to go for it, go for it.

Diesel SS24.

Andreadamo SS24.

Dolce & Gabbana SS24.

Blumaine SS24.

Nothing But Net

No longer just for those who frequent sweaty nightclubs, netting gets an unexpected glow-up by way of floor skimming dresses and body con leggings, cleverly interpreted to reveal just the right amount of skin.

Blumarine SS24.

Alberta Ferretti SS24.

Roberto Cavalli SS24.

Tom Ford SS24.

Mellow Yellow

A calming shade for these troubled times, soft yellow was undoubtedly the colour of the season, washing over evening gowns and day dresses of every iteration. Emotional support yellow has arrived.

Fendi SS24.

Del Core SS24.

Versace SS24.

Bottega Veneta SS24.

Button (Way) Down

Shirts this season were virtually unbuttoned and tucked into teeny tiny shorts, oversized trousers or, for a look that’s totally 70s, velvet flares. An easy way to inject just a dash of sex appeal.

MM6 SS24.

Roberto Cavalli SS24.

Tom Ford SS24.

Max Mara SS24.

Cold Shoulder

While London favourited the hip bone as the body's must-show section, Milan went for the shoulder. Skin-tight, off the shoulder tops and dresses gave way to a cheeky sex appeal not seen since the early aughts.

Bluemarine SS24.

Tod's SS24.

Sportmax SS24.


Fancy Fringe

Fringes of all lengths and widths swished along the runways, more often than not adding a dash of razzle dazzle. A little bit cowboy, a little bit rock n' roll and a total show-stopper.

Prada SS24.

Armani SS24.

Gucci SS24.

Prada SS24.