Fashion

Loewe continues its Nordic expansion with its first standalone Stockholm store

By Josefin Forsberg

Photo: Loewe

On the helm of its grand Norwegian debut, Loewe has set its sights on Stockholm, setting up shop in luxury department store NK

Loewe has just opened its first-ever standalone store in Sweden, following the debut of its Steen & Strøm location in Norway. Building on the availability of the brand's assortment at Stockholm's Nordiska Kompaniet, a renowned destination for luxury fashion, the new store – spanning 131 square meters – is bound to be a treasure trove for the sartorially minded Stockholm woman.

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The new storefront is striking: hand-glazed ceramic tiles from Spain, each uniquely crafted to create a captivating ripple effect of cool blue hues, set the tone. The design continues with muted green and off-white tiles paired with understated pale oak shelves and panels. The grey stucco walls and matching concrete tile floors give the space a harmonious feel, while the glass and iron details add some edge.

Photo: Loewe

Photo: Loewe

Photo: Loewe

The store’s interior is complemented by carefully selected furniture like Gerrit Thomas Rietveld’s Angular Utrecht armchairs and a puffer bench upholstered in Loewe leather. The space is also adorned with handwoven wool rugs by John Allen, bestowing a softer touch to the space.

And there’s more than just fashion on display. The store features a curated selection of art, crafts, and antiques from the Loewe global collection. Highlights include a dynamic painting by British artist Helen Marten, a raku lamp by Belgian ceramicist Jos Devriendt, and a playful sculpture by South African artist Hylton Nel, offering a contemporary take on traditional English pottery.