"It's over," said Lazoschmidl of its autumn/winter 2022 collection. Here, the brand's ode to the pre-covid era set the tone for Stockholm Fashion Week
There is nothing subdued about Lazoschmidl. A conceptual, non-binary brand established by Andreas Schmidl and Josef Lazo, Lazoschmidl is known for its in-your-face fashion. Bright and colourful, the brand has been breaking the gender norm with its inherently sexy apparel since 2014.
Last season the duo made waves when they introduced womenswear for the first time with short-short ruffled dresses in trippy patterns and colourways. However, this season, the brand has returned for their typical attire of bare-chests and barely-there briefs. In a variety of punchy pinks, periwinkle purples, and acid greens, a central feature for the collection was the Japanese writing in bright pop colours on tight rib tops and fleece hoodie enriched with Swarovski crystals. The butterfly was another staple seen throughout the collection, printed, painted, or worn as leather bolo ties. According to the brand, it is a recurring motif of transcendence and ultimate transformation – from larva to pupa, to butterfly,
Suppose the collection was to be described in sweeping terms. In that case, I'd take my cues from the reworked chaps and electric colour scheme: The models, dessert dwelling techno fans in frayed hand-painted chinks and over-dyed workwear denim. This sense of hyper-masculinity is then juxtaposed with sheer chiffon shirts and neoprene suspender bodies. Giddy up cowboy, Lazoschmidl is heading to Burning Man.
See the full collection below: