Fashion

The Scandinavian brands celebrities love to shop

By Vogue Scandinavia

Hailey Bieber Ganni

Photo: @ganni

From Kendall Jenner in Stina Goya to Hailey Bieber in Ganni, it seems the stars love our homegrown talent as much as we do

The Nordics have long been heralded as a destination full of sartorial delights. But to get a healthy dose of Scandi style you needn't only look to the streets of Copenhagen. Turns out, a bevy of celebrities have all been caught rocking Nordic designers. Rapper Offset became the latest, least expected Ganni girl earlier this year, arriving at wife Cardi B’s birthday bash in the Danish label’s Smiley Cardigan. Hailey Bieber is also a Ganni fan, being seen in the label's green wool blazer (available here). Kendall Jenner has been spotted in not one but two Stinga Goya knits. while Gabrielle Union helped put young Swedish brand Aajiya on the map, while eagle-eye fans will spy Jade Cropper’s designs all over Kim Kardashian’s Instagram.

And the list doesn’t end there. Here are A-list approved pieces worth adding to your wardrobe:

Hailey Bieber Ganni
Stine Goya
Bikini Kim Kardashian
Kristen Stewart
Taylor Swift
Susan Szatmáry
Dua LIpa wearing Annele
Brie Larson
1/17

Hailey Bieber in Ganni's pure wool fitted blazer. Photo: @ganni


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