Robyn starring in Acne Studios’ spring/summer 2026 campaign is peak Swedishness

We’ve done it – we’ve reach peak Swedishness. Released just moments ago and already flooding our feeds, Acne Studios’ spring/summer 2026 campaign stars none other than Robyn. Lensed by Nadia Lee Cohen, the desaturated images find the pop star donning a simple poplin uniform shirt and black slacks, her signature blonde hair styled as a 1950s greaser. “I’ve known Jonny [for a very long time, and we’ve collaborated in different ways, we’ve been orbiting each other for a long time,” says Robyn, speaking of Acne Studios’ Creative Director Jonny Johansson. “But this time felt more collaborative than ever.”

It’s no surprise, really; Robyn has long been associated with her local fashion house and the rollout of her new album, Sexistential, has been paved with Acne Studios moments. Not only did she create the soundtrack for the brand’s spring/summer 2026 show, she also performed at an intimate event co-hosted by the brand and Spotify shortly thereafter.

Related: “Writing a good song is still what gets me off”: Robyn on her grand return to the pop sphere

“Robyn felt like a natural collaborator; we’ve known each other for many years and for me there was something about the collection that was very her,” says Johansson. Indeed, the collection, which explores identity by way of masculine and feminine extremes, is very Robyn, an artist who oscillates between an unbridled feminine energy (she is mother, after all) and a certain androgynous toughness.

Sexistential, meanwhile, explores sexual identity in the wake of having a child (two years ago, Robyn welcomed her child by IVF). “‘We hadn’t even seen each other’s latest work, but somehow we were both exploring the same thing – questioning and celebrating this classic idea of female identity, pushing against it and embracing it at the same time.’

Collaborating with creative director Mel Ottenberg and stylist Tamara Rothstein, Lee Cohen's images draw inspiration from punk-leaning portraiture of the 1970s and 1980s. The resulting images are just as much about Robyn as they are about Acne Studios – a study in style and substance. “Robyn has always followed her own rhythm, and there’s something fearless in that – but it’s a fearlessness that comes from sensitivity, not ego,” says Johansson. “She’s never trying to impress anyone, and that’s rare. I’m drawn to people who create worlds, and she does that.”

Robyn, meanwhile, views the character she projects in the images as a sort of drag performance. “I’ve always felt that when I wore long hair and dresses, it was like I was in drag – which of course can be both empowering and fun,” she says. “And this felt like another kind of drag. It was extremely satisfying to play around with. A way to project vulnerability and toughness at the same time. Which is kind of my whole thing.”