15 Scandi-approved AW25 beauty looks we want to wear right now

Picture the afterglow of a brisk winter walk through Stockholm, leaving you with the centre of your cheeks slightly wind-bitten. Max Mara channels this very idea with a carefree mid-cheek application, a nod to the so-called “boy blush” phenomenon (named after the flush of a suddenly flustered boyfriend).

Burgundy mascara might sound bold, but Victoria Beckham proves it’s delightfully wearable, softer than navy yet more intriguing than brown. Especially flattering on blue and hazel eyes, this subtle twist on everyday lashes adds instant depth.

You know that perfectly rumpled hair you get after a blissful Sunday sleep-in? Prada took that look to the runway, embracing slightly mussed, gently teased and un-fussed hair as the new norm. Very carefree, very cool.

Related: Trust us, you’ve already mastered this AW25 runway hair trend

Unapologetically carved arches defined McQueen’s brows this season, with sharper angles and well-groomed density framing the eyes, rendering extra makeup entirely optional. Perfect for anyone seeking a focal point without needing a full face of product.

Deep and delicious, Tom Ford’s glossy oxblood pout is the lip equivalent of a little black dress: a look that is never (ever) out of style.

Chloé resurrected Twiggy's iconic ‘60s spider lash with a modern (wearable) twist, piling mascara on thick to evoke that covetable doe-eyed allure.

Hermès high-gloss hair proposed a mirror-like finish to rival the house’s famously polished aesthetic. It’s the counterpoint to Prada’s bedhead: strict, reflective, and minimal.

Over at Sacai, the highlighter skews pink for an enlivened, lit-from-within flush. Dabbed along cheekbones and temple zones, it could bring the dullest complexion back to life.

Related: Bronzer vs. Contour: The key differences, according to makeup artists

Rabanne’s intentionally smudged eyeliner offers a rebellious wink to ‘90s grunge. Balanced with minimal skin coverage and unbothered hairdos, the look spoke to our inner rebellious teens, no parental approval required.

Ferragamo’s complexion of choice this season sits between matte and dewy, achieving a satin-like finish that suggests flawless hydration. It’s polished without appearing plastic, letting natural skin texture peek through.

Schiaparelli doubled down on the deep side part, sculpting hair with near-mathematical precision. Consider it the gell-fuelled backbone of our autumn/winter '25 hair trends.

Dior proves that pinpoint details can make all the difference, spotlighting the inner corners of the eyes with razor-sharp focus. It’s a small tweak with a striking payoff.

Isabel Marant dives headlong into ’80s exuberance, reviving the era’s signature volume with joyful abandon. These big, bouncy curls are ideal for shaking off winter doldrums and signalling that you’re ready to have a little fun (shoulder pads optional).

Near-black berry lipstick at Versace straddles the line between moody and romantic. Denser than a classic crimson, its plum undertones add dimension without teetering into full goth territory

Minimalist? Yes. Effortless? Hardly. Stella McCartney’s version of no-makeup makeup embraces sheer coverage, polished brows, and a deftly placed highlighter. Perfect for the office or any setting where you need to look alert and unruffled.