Vogue Scandinavia Digital Store Vogue Scandinavia Digital Store
Culture

Discover Vogue Scandinavia’s digital flagship store

By Vogue Scandinavia

July 22, 2021

Photo: Vogue Scandinavia

Read, watch, listen – engage all the senses to get the complete experience of Vogue Scandinavia

In a stance for a more sustainable publishing industry, our digital flagship store is the one-stop-shop for readers around the world to exclusively read and buy our magazine.

As Conde Nast’s 27th international Vogue edition, Vogue Scandinavia aims to be more than printed pages. We are obsessed with telling stories, and not all stories are best told the same way. Using the endless possibilities provided online – creating content across text, video, and sound– our digital home is equally, if not more, important than our printed publication.

Our Editor-in-Chief, Martina Bonnier, explains “Vogue Scandinavia isn’t just a magazine; we’re a universe working over multiple layers. We want to elevate our readers’ experience through sound, scent and tactility,” Martina explains. “The printed magazine steps away from the traditional, news-driven form of story telling better suited for online. Instead it features full-size images and timeless long reads meant to be kept and cherished forever – an interior design statement and accessory for your home. However, If you only have the print magazine, you only have half of the experience and vice versa.”

From podcasts to short documentaries, TikTok videos to fashion editorials, long-form journalism to quippy op-eds, everything we do is treated with the same meticulous care. Vogue Scandinavia

Our website doesn’t only play host to articles covering everything from the best post-pandemic hairstyles to profiles on Scandinavian designers. We also invite our readers to the only place where they can get their hands on the physical magazine - our digital flagship store. In a stance for a more sustainable publishing industry, our digital flagship store is the destination for readers around the world as the only place to exclusively read and buy our magazine to reduce waste from dead-stock and packaging.

We have formed a strategic partnership with Stora Enso, a global provider of renewable solutions, to develop an eco-packaging concept for our print edition. The print edition and its packaging are made from wood fibre and we aim to be fully carbon neutral, by offsetting remaining emissions and using energy efficient production. Our print issue features graphical elements inspired by Swedish artist Hilma af Klint as well as its customised fonts and typography. There will also be a collectors edition which will serve as a collectible coffee table book for the most loyal Vogue subscribers.

To strengthen our commitment to digital, our editorial team is not siloed into 'digital' and 'print'. Instead, all members move freely between mediums, contributing to our print publication, digital magazine, and social media. So why not listen to our very own playlist, curated by our music expert, Doris Daga? Or head over to our digital store to learn more about the scent of Vogue Scandinavia, courtesy of Björk & Berries.

From podcasts to short documentaries, TikTok videos to fashion editorials, long-form journalism to quippy op-eds, everything we do is treated with the same meticulous care.

Vogue Scandinavia

The Magazine

Via Vogue Scandinavia





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