Come behind-the-scenes with Vogue Scandinavia at Rains’ latest presentation in Paris, which saw the Danish brand “consider the unexplored” in its own “waterproof DNA”
“Rains was born out of the rain,” says Tanne Vinter, the Danish brand’s head of design. While we’ve seen Rains step away from purely wet-weather gear in the past, for spring/summer ’24, the brand returns to its origins and namesake: rain.
Aptly named ‘Drenched’, the collection interrogates and reimagines the conventional rain jacket in unexpected ways. Treatments and techniques transform waterproof fabrics to feel almost liquid to the touch. Elsewhere, textures are puckered, crinkled, gathered and treated to appear seemingly water-soaked. Garments are fringed with languid, flowing straps and strings, creating the illusion of vertical movement, water in freefall.
This season, space was created to consider the unexplored in our own waterproof DNA
Philip Lotko, Rains co-founder
Those in attendance at the presentation of ‘Drenched’ in Paris were immersed in a soundscape of echoing drips, rippling splashes and pouring water in an ethereal composition by Danish composer Frederik Valentin. “This season, space was created to consider the unexplored in our own waterproof DNA,” explains Rains’ co-founder, Philip Lotko.
Models filed through the dry interior showcase as if just stepping in from being caught in a downpour: hair saturated, skin decorated with surreal raindrops.
Below, join Vogue Scandinavia behind the scenes for a close-up view of all the drenched details.