This season, the brand shines the spotlight on a new cast of bosses in its SS26 brand campaign: a group of individuals who embody what it means to ‘be the next Boss'
As winter finally loosens its grip, spring begins to stir – bringing with it the promise of brighter days, renewed optimism and that perennial question: what's next? It’s a mood that neatly frames Boss’s new spring/summer '26 campaign, which introduces a fresh cast of faces ready to embody the brand’s rallying call: 'Be the Next Boss'.
Meghann Fahym. Photo: Courtesy of Boss
Corey Mylchreest . Photo: Courtesy of Boss
This inspirational campaign features a standout cast, including actors Meghann Fahym (of The White Lotus) and Corey Mylchreest (who captivated audiences as King George in Netflix's Queen Charlotte: A Bridgerton Story). They deliver stirring affirmations, encapsulating the drive and conviction required to 'Be the Next.' The dynamic duo are joined by the returning Boss ambassador, K-Pop sensation S.COUPS, and British model Sacha Quenby.
S.COUPS. Photo: Courtesy of Boss
Sacha Quenby. Photo: Courtesy of Boss
Set against a clean white backdrop, the quartet are styled in the brand’s SS26 collection – a study in sharp tailoring, sleek lines and restrained monochrome. Throughout the campaign, the stars articulate their own interpretations of what it means to move forward: lifting others up, always looking ahead and daring to “light it up”. With its pared-back visual language and confident tone, Boss positions the season as a turning point – an invitation to step into the next chapter with purpose.