Ben Cobb and Tiger of Sweden’s latest capsule is for dancing summer nights away

Since it was first introduced in 2022, the Ben Cobb and Tiger of Sweden collaboration has gained a cult fanbase of dapper fellas who scoop up the standout pieces as soon as they drop. “It’s very gratifying,” says Ben Cobb of the capsule’s success. “It’s super niche – it’s my kind of wardrobe, my aesthetic. But I think that at the moment, that idea of dressing up and escapism feels really relevant and important again.” Now, the British creative-slash-style-icon and Tiger team up once more, for a spring/summer '25 capsule that is, arguably, their flashiest and most decadent to date. Launching today, the sultry offering is the sweetest possible escape.

A continuation of last season’s sultry “After Dark” collection, this season Cobb drew inspiration from endless warm summer nights (a particularly resonant notion here in Sweden, where the light seemingly never goes out). “It’s the same character, who I like to call ‘Homme Fatale’ – it’s putting him into summer and seeing how he behaves and how he looks there,” says Cobb. “It’s elegant, sophisticated but with this kind of sense of seduction.” The dapper, '70s aesthetic is plucked from Cobb’s usual muses – cinema icons like Helmut Berger and Alain Delon – punctuated with just a dash of David Bowie and Roxy Music’s Bryan Ferry.

Realised in a delicious palette of white and cream, chocolate and latte (cousins of colour-of-the-year Mocha Mousse), the capsule finds Cobb’s signature sharply-tailored '70s silhouettes – the bootcut trousers, the wide lapels – in breezy, summer-friendly fabrications. Even the sturdy three-piece white tuxedo is impossibly light, ready for long evenings spent dancing under the stars. Also introduced this season, several wide ties that feel right at home in the Tiger of Sweden x Ben Cobb universe.

Related: Dan Levy is the first to suit up in Tiger of Sweden and Ben Cobb’s latest collection

The Cobb aesthetic, which the British man-about-town has been unwaveringly loyal to for ages, is certainly having a moment. Look at Saint Laurent’s throwback suiting, the seemingly inescapable urge to wear a tie or even Kendrick Lamar’s bootcut jeans at the Super Bowl. To that end, the latest Tiger of Sweden and Ben Cobb outing is poised to hit harder than ever. “If you kind of stick to what you do – if it’s a clear and strong vision – it’s interesting how everything comes around,” says Cobb. “We have a really good fashion wind behind us.”

While Cobb has enjoyed seeing the likes of Bill Skarsgård and Eddie Redmayne wearing the capsule on various red carpets (Redmayne has already rocked this most recent collection to a premiere in Berlin), what’s most gratifying is seeing young Homme Fatales fawning over his designs. “Last time I was in Stockholm, I was leaving my hotel, jumping into a car on the way to the airport and this young guy with his mother came up to me and said, ‘Are you Ben Cobb?’,” says Cobb. “He basically said he loved the collection and he saved up for it when it came out. That really blew me away. That’s a privilege.”