First seen in Vogue: This diamond-infused beauty brand was just named ‘New Danish Brand of the Year’

By Josefin Forsberg

A photo from Vogue Scandinavia's earlier feature on the brand. Photo: Rasmus Mogensen

Alûstre is rapidly ascending the steep ranks of the beauty industry. First gaining acclaim in Vogue Scandinavia for its innovative diamond-infused products, the buzzy beauty brand can proudly claim the title of ‘New Danish Brand of the Year’

It is safe to say that Alûstre hit the ground running when it first launched last year. Not only did the diamond-infused and inspired brand develop no-scuff nail polishes, coveted hand creams and a range of perfumes to relish, but it also appeared on the pages of Vogue Scandinavia with its constantly sold-out colour cosmetics.


Alûstre has now achieved another prestigious milestone, being named ‘New Danish Brand of the Year’ at the Danish Beauty Awards. This accolade celebrates the finest in beauty, with winners chosen by an expert panel of judges from within and around the industry. "To receive an award from such a prestigious group and from the noteworthy competition is an incredible honour for Alûstre," the brand noted in writing after the news was released. "This milestone is the perfect marker for its first year of business and will serve as a motivation to keep pushing the boundaries of diamond-based innovation and product quality."

Unveiled in March 2023, Alûstre burst onto the scene with a dazzling and vibrant identity, captivating the market with its colourful, diamond-inspired aesthetic. The brand was conceived from a passion to redefine industry norms, ensuring every product embodies excellence, inclusivity, and uncompromising quality. As trailblazers of innovation, Alûstre made a groundbreaking debut with its signature diamond particle-infused nail polish, makeup, and hand care lines.

The brand's fragrance Spectre 175-225: Privé of Pheromonic Pleasure was also a nominee for the Danish Beauty Award 'Best Niche Scent of the Year'.