5 clean-formulated Scandi beauty brands to know and love

By Babba Rivera

Photo: Courtesy of Frama

Looking for clean, safe, and sustainably-produced beauty products from close to home? Here, Vogue Scandinavia presents five of the best Nordic options to try now

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Nordic brands are pushing the boundaries of what we’ve come to expect from beauty today: sustainability, clean and safe formulas, all with eye-appealing packaging that gives you pride in putting them on your bathroom shelves.

Here are five incredible, clean-formulated Scandinavian beauty brands you need to try today:

Wood Copenhagen

Photo: @woods_copenhagen

The products across Danish skincare line Wood's are sourced with raw, nordic ingredients for organic mixtures whose innovation is powered by modern science. Within their cleanser, hyaluronic mask, eye cream, lip repair, and other offerings, you’ll find natural plants, herbs and berries full of vitamins, as well as active and essential omegas that bring with them all the anti-ageing properties you desire.

Not only are their products vegan — with one small exception; they offer a lip balm with natural beeswax — they’re also responsibly packaged. The products come wrapped in paper sourced from forests that are operated in environmentally conscious ways and recyclable glass, aluminium, and virgin plastic.

The company takes its environmental and body-health mission seriously because it’s so personal. Founder Martin Lyne launched the products after struggling to find skincare offerings that his daughter, who lives with atopic eczema, could use without ill effects on her.

My must-have: woods’ daily foaming cleanser, which is refreshingly mild and won’t irritate your skin.

Björk & Berries

Photo: Björk & Berries

Björk and Berries’ founders recognise the beauty of Sweden – where it is founded – and the healing properties of the local ingredients. Inspired by the country’s seasons and unique nature, their first perfume was composed of handpicked leaves and berries from local wooded areas, setting the tone for all their future products.

I love how Björk & Berries taps into the power of Swedish nature and bottles it into a global eco-luxury brand. Ingredients mirror those of legacy remedies, with botanical healing properties that have been passed down through generations.

For example, B&B’s vitamin moisturiser contains beech, “the tree of everlasting youth,” as it’s called. The body washes and lotions are made with water extracted from birch leaves, which has a range of positive effects on the skin. The rescue cream boasts chickweed, a flower that can thrive year-round across a spectrum of harsh climate conditions.

My must-have: This company’s nourishing cleanser is gentle and efficient, cleaning deeply and efficiently with detoxifying power.


Photo: Mantle

Mantle has created a category of Cannabeauty product, tapping into the power of CBD mixed with other effective botanicals such as niacinamide, Hyaluronic Acid and Aloe Vera. Founded in Stockholm, this new brand has taken the market by storm, fixed on everyone’s lips in Sweden.

Ingredients are organically farmed and hand-picked for small batches that are cold-pressed. Their potions work to calm sensitive skin and redness while balancing oily skin and diminishing signs of ageing to restore your skin’s aura.

My must-have: The regenerating Dream Mask from Mantle is a soothing gel-textured overnight mask that boosts much-needed facial collagen production.


Photo: Frama

Frama produces not only hand, body and hair care products, as well as fragrances, but also furniture, home goods, and lighting, all with an unparalleled mindfulness and quality.

Their apothecary products include natural, hand-picked ingredients and essential oils; they’re gender-neutral and uniquely work to restore balance for the skin and senses. For example, among the ingredients in Frama’s moisturizing hand lotion are aloe vera gel, ficus carica extract, and oils from citrus peels, trees, and flowers.

My must-have: Rich in minerals, Frama’s Apothecary Body Wash bursts with the collection’s signature scent, with its natural ingredients restoring skin balance and hydration.


Photo: Verso

This innovative company out of Stockholm only offers cruelty-free and vegan products. Verso also breaks down their products by role and time of day they should be put to use, though items in their first grouping are recommended for any period, as needed. Within that set you’ll find an enzyme peel with ​​natural organic acids that help speed up the cell cycle and boost collagen production. In the daytime, when your skin encounters pollutants and other stressors, you’ll want Verso’s Daily Glow cream with Vitamin D.

My must-have: In the evening, during recovery, engage with the company’s Night Cream. Formulated with Retinol 8, which is a stabilized Vitamin A complex, the cream reinforces your skin’s properties to make it more resistant to daily stressors.

Clean-formulated products to have

Daily Foaming Cleanser


Nourishing Cleanser

Björk & Berries

The Dream Mask


Apothecary Body Wash