Zlatan embraces monochromatic minimalism sitting front row at Dsquared2 post-retirement

By Allyson Shiffman

Style icon Zlatan Ibrahimović is all smiles at the Dsquared2’s spring/summer 2024 presentation. Could this mark the start of his fashion era?

When Zlatan Ibrahimović emotionally announced his retirement just last month, he did so with the indelible words: “It’s time to say goodbye to football, but not to you.” And while he promised to be taking the summer off, he took a break from his well-deserved break to sit front row at Dsquared2’s spring/summer 2024 collection. Donning a black leather trucker jacket, white t-shirt, slim black jeans and his signature bun, Ibrahimović proved once again that he’s a low-key style icon.


Zlatan is all smiles at Dsquared2 spring/summer 2024.

In contrast to Ibrahimović’s understated look was the collection itself. Inspired by the more-is-more ethos of Palm Beach, the collection embodied a certain sleazy prep. Think teeny tiny argyle dresses, barely-there tennis skirts and a sweater thrown over the shoulders and tied across the bust in lieu of a top. The latter half of the show gave way to relaxed gold-buttoned suits, retro florals and second-skin denim. The cheeky spectacle was inspired by another retiree: porn star Rocco Siffredi.

Photo: Dsquared2 spring/summer 2024

Meanwhile, Ibrahimović wasn’t the only Scandinavian to make an appearance. Danish model Sarah Dahl strutted down the runway in a floral minidress, accessorised with rhinestoned trucker hat and long brown wig.

Danish model Sarah Dahl walking Dsquared2 spring/summer 2024.

It wasn’t entirely unexpected to see Ibrahimović supporting Dsquared2 – after all, he’s collaborated with the Italian brand on capsule collections in the past. Still, we like to think this appearance marks the start of the retired footballer’s fashion era. Just look how happy he is to be there.