The anticipated collaboration between the Korean brand Rokh and Swedish powerhouse H&M drops next week. Get your wishlists at the ready, as the Vogue Scandinavia team share the personal picks they will be adding to cart next Thursday 18th April
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Yet another buzzy fashion brand has been called up to the plate to collaborate with H&M, and this time it's none other than visionary Korean designer Rok Hwang's namesake label Rokh. The collection, rendered largely in beige and black, with versatile and unexpected design features – is a covetable interpretation of Hwang's discerning aesthetic.
In the eyes of Vogue Scandinavia's editors, this is an H&M collection that will appeal to many while staying true to Hwang's artistic expression that we've come to love on the runway.
So, don't delay: mark your calendars with the release date of 18th April and bookmark your favourites – with a steer from our very own editors' favourite pieces from the line up below.
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Photo: Rokh H&M
Photo: Rokh H&M
Photo: Rokh H&M
Photo: Rokh H&M
Maria Barsoum, Senior Fashion Editor
“When a black, 100% wool coat, with exciting design features is released – you know it's a safe investment. This coat will serve you year after year, which I'm definitely signing up for."
Allyson Shiffman, Print Editor
“These men's jeans, worn super low on the hip, are perfect. Trust me.”
Clare McInerney, Digital Editor
“Florals are a Rok Hwang hallmark so this corset-style number is topping my wishlist – to be completed with the matching pleated skirt, gloves and tights, naturally.”
Josefin Forsberg, Beauty and Fashion News Editor
“I truly believe that few pieces in your wardrobe has as much impact as a great blazer. It is the ultimate styling tool, especially when you pick a statement piece that play around with design details. I imagine myself wearing this studded style belted over a black mini dress for a date, or paired with loose fit denim, a T-shirt and my Tabis to the office.”
Amelie Langenskiöld, Junior Fashion Editor
"When this collection's teaser lookbook images was first released, this cropped trench-inspired jacket caught my attention straight away. I know this will save any outfit all spring."
Zamzam Wasuge Ibrahim, Social Media Manager
"This piece screams versatility and thus it will be paired with literally EVERYTHING in my closet. Be prepared."
