See the style icons and European royalty who turned up for Toteme's AW24 show in Paris

By Clare McInerney

Parisian style maven Caroline de Maigret en route to the Toteme show. Photo: Courtesy of Toteme

The Swedish brand's autumn/winter '24 presentation in Paris brought out some of fashion's most stylish names to its front row

Paris is currently bustling with the controlled chaos of Haute Couture Week: yesterday's schedule heaved with Schiaparelli, Dior and Giambattista Valli, just to name a few. Amongst the powerhouse billings, Swedish brand Toteme has stepped up to the fashion plate, staging an autumn/winter '24 show that found pride of place in the calendars of some of the industry's biggest names.


Held at Hotel d'Evreux's Salle des Tirages on Rue des Capucines, the showcase was one of pared-back simplicity executed in clean lines and luxurious materials. The well-heeled group of guests – seated against the luminous white walls – was an intimate group that included some of fashion's favourite names: stalwart Parisian icon Caroline de Maigret, French actor and model Clémence Poésy and Princess Maria-Olympia of Greece and Denmark.

Actor and model Clémence Poésy also attended the Toteme show . Photo: Courtesy of Toteme

Maigret – whose credentials span modelling and music producing – stayed true to her insouciant style with in an unstructured cashmere coat and long-line doublé scarf, both by Toteme. Meanwhile, Poésy opted for Toteme's cinched-waist moleskin blazer and trousers in an espresso tone, finished with the brand's T-lock top handle tote.

Following suit with Maigret's head-to-toe black look, the royal member of the stylish cohort – Princess Maria-Olympia of Greece and Denmark – wore Toteme's satin mini dress, with her cashmere coat shrugged off the shoulder just so to expose the twisted shoulder detailing.

Caroline de Maigret. Photo: Courtesy of Toteme

Princess Maria-Olympia of Greece and Denmark. Photo: Courtesy of Toteme