Swedish brand Ton Ton is on a mission to place sustainability and ethical practice at the heart of fine jewellery. From recycled metals to pieces designed to last, it is offering a considered vision for the future of bijoux, and that future is looking brilliant
Minimalist and simple, but effortlessly stunning, Ton Ton is a Scandinavian jewellery brand bringing stark sustainability to the forefront of fine jewellery
Founded by Ebba Klang and Pauline Westman (who knew of each other growing up, becoming firm friends later in life), Ton Ton began with Klang before evolving into a creative partnership. Coming from a family with deep roots in craftsmanship, Klang left a career in fashion buying to launch the bijoux brand in 2023.
“While the brand’s soul is rooted in my past, its future is a creative partnership,” says Klang. Based in Gothenburg, while Westman lives in Stockholm, the pair jokingly describe themselves as being in “a long-distance relationship”. Westman joined as co-owner in 2024, a move Klang says marked an exciting new chapter for the brand. Today, Klang leads design, while Westman oversees marketing.