Beauty / Partnership

This cult beauty brand has finally launched in the Nordics - Here’s everything you need to know

By Josefin Forsberg

Photo: Ignat Wiig

Kicking off its Scandinavian debut with a marvellous beauty fiesta, Germaine de Capuccini is the new beauty brand to know in the Nordics

A Sun-drenched city-scape, ice cold cocktails, and a passionate flamenco performance; it was easy to mistake the Oslofjord for Barcelona beach when Spanish beauty brand Germaine de Capuccini hosted its launch event in the Norwegian capital. Taking over Grand Hotel’s rooftop bar, Dermalys AS CEO Elena Puig Syversen – the wholesaler who are responsible for bringing Germaine de Capuccini to the Nordics – noted that the event marked “a moment filled with excitement, anticipation, and a touch of glamour.”

Having dedicated three decades to the beauty sector and skincare, both in Spain and in Norway, Puig Syversen knows a good brand when she sees one, and Germaine de Capuccini fits the bill. The brand has been synonymous with timeless tradition since its inception in 1964. Founded by Carmen Vidal, a visionary pioneer in the world of beauty, it has consistently blended tradition with innovation to create products that cater to every skin concern and celebrate the uniqueness of each individual.

Photo: Ignat Wiig

“Over the years, I have witnessed the transformative power of exceptional skincare, the impact it has on individuals; self-esteem, and the joy it brings when we embrace our unique beauty,” Puig Syversen said during the event. “I am humbled to be part of the Germaine de Capuccini family, a brand that has exemplified excellence and innovation for over half a century.”

Germaine de Capuccini's arrival in the Nordics brings with it an array of formulations that have garnered acclaim worldwide. “With over 50 years of excellence in professional skincare, Germaine de Capuccini is responsible for some of the most important breakthroughs in skincare technology,” says The brand's commitment to research and development is evident in each product; From age-defying creams to rejuvenating serums and indulgent masks, every Germaine de Capuccini creation is designed to deliver visible and long-lasting results.

With over 50 years of excellence in professional skincare, Germaine de Capuccini is responsible for some of the most important breakthroughs in skincare technology

Elena Puig Syversen

Photo: Ignat Wiig

Photo: Ignat Wiig

Photo: Ignat Wiig

Beyond the products now readily available to consumers through the brand’s Norwegian website, customers can experience Germaine de Capuccini’s universe in select spas and treatment facilities. Having had the privilege to test the Vitamin C treatment after the beauty bash, I am in no way bolstering my words when waxing lyrical about the experience. The treatment (using only Germaine de Capuccini products and the brand’s specially devised facial massage techniques) left my skin glowing, effectively erasing any signs of fiesta-induced fatigue.

To summarise, Germaine de Capuccini's arrival in the Nordics heralds an exciting new era for beauty enthusiasts in the region. With its unwavering dedication to quality, innovation, and natural beauty, the Spanish brand offers a refreshing approach to skincare that resonates deeply with the values and aspirations of Nordic consumers.

Discover our beauty editor’s must-have beauty products by Germaine de Capuccini:


Invisible protective stick

Germaine de Capuccini

SHOP NOWEUR 49.20
Purexpert Roll-On Spot SOS

Germaine de Capuccini

SHOP NOWEUR 32
Timexpert Sun Beautiful Tan Self Tanner

Germaine de Capuccini

SHOP NOWEUR 55.47
Hyaluronic 3D Force Serum

Germaine de Capuccini

SHOP NOWEUR 52.91
RADIANCE C PLUS Illuminating Antioxidant Cream

Germaine de Capuccini

SHOP NOWEUR 72.11

See all of the photos from Germaine de Capuccini's Beauty Fiesta:


All photos by Ignat Wiig