How this emerging Danish designer’s chain belts and heart pendants wound up on the Rotate runway

Closing out Copenhagen Fashion Week, Rotate’s spring/summer 2026 show was a boho fantasy, down to the carefully curated accessories. Completing the looks were those covetable, low-slung chain belts and gleaming heart necklaces, courtesy of emerging Danish brand The Good Statement. Founded by 26-year-old Frederikke Thiberg, a Copenhagen local, the brand has become somewhat of a social media phenomenon as of late, favoured by influencers here in Scandinavia and abroad. It was only fitting that The Good Statement’s most popular pieces would appear on the runway of a brand beloved by trend-conscious, Instagram-happy girls.

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For Thiberg, having her pieces included in the Rotate show was the ultimate stamp of approval. “It’s been so surreal,” she says. It was Rotate co-founder Jeanette Madsen who first reached out to request some pieces (Both Madsen and co-founder Tora Valdimars have worn The Good Statement in the past). Initially, Thiberg assumed it would just be a belt or two, but ultimately The Good Statement found its way into nearly every runway look. “I arrived and saw the fitting pictures and was like, ‘Oh, that’s a lot!’,” she says.

From the start, The Good Statement was a perfect storm of social media-friendly pieces and clever marketing. It wasn’t, however, always accessories. When Thiberg was just 17, she launched the brand with a single hoodie, baring the slogan “Cherry Good Friends” (though the brand name now refers to the notion of statement pieces, originally it referred to the literal statements on the clothing). “When you’re in high school it’s all about cherry-picking your friends and you’re so insecure,” Thiberg says. “I wanted to get some hoodies that reflected the state I was in personally.” The hoodies were instantly scooped up by her pals.

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But things really took off when Thiberg shifted her focus towards accessories. Her first big hit was the heart necklace – a shiny stainless steel heart pendant on a faux suede chord. Thiberg, who previously worked as an assistant to Danish influencer Emili Sindlev, sent the charming necklace to her network of influencers who immediately took to the piece. Soon it appeared on the feeds of Mathilde Gøhler, Camille Charrière and Maya Stepper. Thiberg recalls vividly when Stepper first posted the necklace. “It happened while I was asleep because she posted in a US time zone,” she says. “I woke up to I don’t even know how many followers and orders and messages. It was a real pinch-me moment.” Remarkably, despite the brand’s success Thiberg still manages the entire operation herself (she used to handwrite addresses on orders – even the orders bound for Thailand – but she’s since bought a labeller).

So how does Thiberg come up with her viral designs? “I never create from a trend,” she says. “I really create from something I am missing in my wardrobe. What’s funny is I’ll often see the pieces picked up a year after I created them.” Take, for instance, the link belt that appeared on the Rotate runway. Thiberg added the belt to her repertoire nearly two years ago, before a similar style appeared on the Miu Miu spring/summer '25 runway and before Chloé brought back boho in earnest. The fact that The Good Statement’s offering, rendered in steel rather than gold or silver (“My friends joke that I turn the dining table into jewellery,” Thiberg says), allows trend-conscious girls to capture the moment at an accessible price only adds to brand’s enduring appeal.

For Thiberg, the ultimate goal is to offer standout pieces that instantly elevate an outfit, be it on the Rotate runway or the streets. “I want to create pieces that save people from a clothing crisis,” she says. “If you’re just wearing jeans and a t-shirt, you can pop on a statement piece.” And if you feel so inclined to post that piece on Instagram – well that’s just a bonus.