Patrick Dempsey is taking on a new role as the face of TAG Heuer Eyewear, embodying the precision and effortless elegance that have defined his racing and acting careers
Beloved by countless for his cinematic presence and respected for his passion on the racetrack, Patrick Demspey's alliance with TAG Heuer comes as no surprise. Since 2014 Patrick Dempsey has cultivated a deep and authentic relationship with the Swiss luxury brand based on shared values of precision, performance and the pursuit of excellence.
Photo: TAG Heuer
Now, that iconic partnership evolves with the latest TAG Heuer Eyewear collection, crafted in collaboration with Thélios LVMH Eyewear Excellence. With his keen eye for style and creative vision, Dempsey joins the campaign as the true embodiment of the brand's forward-thinking elegance and modern sophistication.
Drawing from TAG Heuer's rich racing legacy, the campaign's opening image pays tribute to the legendary portrait of Jack Heuer holding a chronograph—a pose that has come to symbolise the brand’s pivotal role in motorsports history.
The legendary portrait of Jack Heuer holding a chronograph.
Patrick Demspey wears Jack Heuer line.
At the heart of the collection are two standout models worn by the ambassador himself: the Jack Heuer frame, featuring Chromafade lenses, which honours the brand's legendary founder while offering a modern take on vintage motorsport design. In contrast, the Mini Vingt-Sept boasts a sleek, precision-driven design inspired by motorsport engineering, exemplifying TAG Heuer’s unwavering commitment to innovation.
Patrick Demspey wears Jack Heuer Line. Photo: TAG Heuer
Patrick Demspey wears Mini Vingt-Sept Line. Photo: TAG Heuer