Categorised into three distinct personas, Stine Goya AW26 explores three sides of self-expression
Stine Goya’s autumn/winter '26 collection began with a personality test, passed around the brand’s charming Copenhagen HQ. Conversations led to defining the Stine Goya woman via three distinct personas: The Sentimental Individualist, The Layered Achiever and The Uniform Perfectionist. The collection, however, is hardly about categorisation but rather self-expression; a love letter to personal style rooted in an aesthetic – the soft colour palette, the painterly prints and crafty details – that’s unmistakably Stine Goya.
Amidst CPHFW, Goya welcomed press and friends of the house into her lilac-walled studio to explore AW26, moving through the three personas, each exemplified by an aesthetically pleasing moodboard tacked to the wall. First up, The Sentimental Individuals, an offering categorised by bright blooms, realised by way of sumptuous jacquard knits and bold floral prints, most notably found on a darling teal shift dress. “She’s a bit more romantic, in a way,” says Goya, pointing out an all-over-print floral mini dress that mirrors a silhouette worn by Lily Collins’ Emily Cooper in the latest season of Emily in Paris.
Up next, The Layered Achiever. “She’s more if a modern girl,” says Goya. “She likes colour-blocking, she likes to layer.” On this rack, a vibrant, whisper thin double-layered knit cardigan (Goya just so happens to be wearing it herself when we meet) and a smart checkered midi dress, layered over a second-skin red longsleeve. “She’s a bit more bright, in a way,” says Goya. Not pictured in the lookbook are more boyish expressions plucked from this personality type; a floral embroidered workwear set, a hoodie with a ruffled collar.
Last but certainly not least, Goya takes me to The Uniform Perfectionist. “She’s a bit more controlled,” says Goya. “But she likes details.” The motif at the heart of these pieces is the shell – the symbol of nature’s perfection – which pops up by way of abstract prints and striking silver buttons. Elsewhere, organza skirts and puffed sleeves give way to a more striking silhouette.
Take it from Goya, no Stine Goya woman needs to be just one thing. When I ask her which persona she embodies, she smiles and says: “All of them”.
See the full Stine Goya AW26 collection below.
