Every week, Vogue Scandinavia hunts down the ultimate new wardrobe additions from all of our favourite Scandinavian brands, scouring high and low to find the best drops of the season. Scroll down to discover the must-shop pieces of the week
All products featured on Vogue are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.
This week, we’re embracing the quiet power of soft colour in our favourite new Scandi fashion drops. Gentle hues like butter yellow and pistachio green offer a fresh, effortless approach to everyday dressing – proof that colour doesn’t need to shout to stand out.
Toteme’s new silk bag in butter yellow is a prime example: timeless, understated, and subtly striking. Swedish sportswear brand Aim’n introduces a pistachio green activewear set with a wavy texture, infusing both movement and tactility into your workout wardrobe. For an instant hit of cool, slip on the pink Deadwood x Vasuma sunglasses. Paired with a crisp white cotton skirt and top from By Malene Birger, the rosy frames take centre stage.
