Saks Potts - AW24

By Allyson Shiffman

Saks Potts held an intimate in-store presentation of its tightly-edited atumn/winter '24 collection, reminiscent of a festival-going Kate Moss of the aughts

Today, at an intimate show in their own Copenhagen shop, Saks Potts took us back to a messier, muddier pre-Instagram era. Drawing inspiration from Kate Moss’ well-documented music festival moments of the early '00s, the tightly-edited collection offered a very Saks Potts take on indie sleaze. “For us it’s quite nostalgic because when we went to high school, it was exactly that vibe,” says co-founder Barbara Potts, who met Catherine Saks well before high school, in kindergarten. “It’s all about these short dresses, statement belts, black rubber boots,” says Saks, noting that the offering is underpinned by a “bohemian touch”. Frilly feminine tops were paired with leather pants. Turtleneck dresses were met with low slung mirrored belts. All that was missing was a backstage lanyard.

But that wasn’t the only dose of nostalgia. Saks and Potts brought back a handful of their own greatest hits – a fitting choice giving this season marks 10 years of the Danish brand. Of course there’s the beloved festival-friendly Foxy coat, now realised with a shearling collar (the brand did away with fur some seasons ago) but true heads will also recognise the Christina leather pants, characterised by their laced-up legs (as Potts point out, the originals sell for a pretty penny on Vestiaire).

Fittingly, the cast was flush with cool girls who are right at home on festival grounds. Supermodel Stella Maxwell, known to attend a Coachella or two, made an appearance. Then there was editor and 'It' girl Tish Weinstock, a pal of Moss’ herself.

But star-studded casting aside, this was a low-key affair – particularly when compared to the brand’s recent maximalist presentations. Just a handful of guests, standing room only. “With so much going on in the world right now, it felt it would be wrong to do this big, festive show with a thousand guests and lots of smiles the way we usually do,” says Potts. “We love to be experimental, so this is an intimate, personal setting.” The understated production only adds to the effortless allure of the rock n’ roll looks, like hanging backstage at a concert. 10 years on, Saks Potts is still the coolest in town.

See all the looks from Saks Potts' AW24 collection below: