Supermodel Stella Maxwell just walked Saks Potts’ intimate, festival-themed show

By Allyson Shiffman

Held at the brand's store, Saks Potts’ intimate autumn/winter '24 show included an appearance by supermodel Stella Maxwell

Though today’s Saks Potts show was an intimate affair – just a handful of guests, standing in the brand’s Copenhagen store – the casting was hardly low-key. Supermodel Stella Maxwell was among the 11 models who walked. Wearing a puffy brown leather jacket over a simple slip dress, the model perfectly embodied the muse of the season: Kate Moss’ early '00s festival looks.


Maxwell wasn’t the only familiar face on the makeshift runway. Tish Weinstock, British 'It' girl and makeup editor, also took a stroll around the space, a fitting choice given that Weinstock is a pal of Moss’ herself. It’s not the editor’s first Saks Potts gig; she recently appeared in the campaign for the brand’s intimates capsule, made in collaboration with Oscalito.

The rest of the well-curated cast was made up of the Danish models and muses who oft storm the brand’s runways. “Classic Saks Potts community girls,” says co-founder Cathrine Saks when we chatted a few days ahead of the show.

The appearance of a former Victoria’s Secret Angel aside, this was a notably more subdued affair than last season’s massive seaside runway or the maximalist presentation at Tivoli the season before that. “We love to do something that we haven’t tried before,” says Barbara Potts. “The worst thing would be that you always know what you’re going to see at a Saks Potts show.” Well, this time around, they certainly succeeded in offering the unexpected.