This season, Rodebjer asks itself the question: 'What would the world look like if Sweden hadn't turned minimalist?'
What if Sweden had steered clear of the sleek and austere, instead continuing its journey through the vivid maximalism of the 1970s? This intriguing thought inspired Carin Rodebjer and her team when they took to the atelier to design the autumn/winter 2023 collection.
"Art and artists always propel me forward, and this season we had the honour of working with the Swedish artist Carl Johan de Geer," Rodebjer says. "High-quality art stands the test of time, and the print we have translated into the collection proves just that," the founder and creative director continues, pointing to the playful 'Rendezvous' print inspired by de Geer's work during the '60s. It is found on organic cotton dresses, rainwear (for an optimistic ensemble while it rains) and free-flowing summer gowns in fluid sandwashed cupro.
There's also an undeniable connotation to the Los Angeles hippie of the time, as seen in the pared-back Western details. It is the "idea of the ranch," according to Rodebjer. "It comes from my own childhood, growing up on a horse farm. These can be seen in subtle details like the stitching, the use of scarves, prints, accessories and the choice of fabrics." This Americana approach continues through the blurred, warm sunset stripes inspired by the work and colours of artist Mark Rothko.
This season the designer and her team also dove into what "the Rodebjer businesswoman would look like." This belief in unapologetic womanhood has always been at the core of Rodebjer and an ideal the brand continues to reflect on in our collections and campaigns. Boiled wool is key, used in a "slightly different context," according to Rodebjer; a cherry red dress with raw edges comes with or without straps for a day-to-evening switch, mixed with cosy, artisanal knits inspired by days out in the wild.
Explore the full collection below: