The iconic car brand has unveiled its first-ever Milan Design Week installation – a journey through time that charts Range Rover’s illustrious evolution
The 2025 Milan Design Week is in full swing, and one of its most unexpected highlights is Range Rover’s debut. Taking place at the historic 18th century Palazzo Belgioioso and open to the public until April 11, the iconic car brand’s installation – dubbed Futurespective: Connected Worlds and created in collaboration with California-based design studio Nuova – is not to be missed. Not just for fans of elite cars, mind you, but also for lovers of cutting-edge design and fashion.
Time-travelling visitors all the way back to 1970, when the first Classic Range Rover – YVB 151H – was launched, the immersive installation chronicles the brand’s decades-long journey and explores its role in contemporary luxury. “Futurespective: Connected Worlds allows visitors to delve into the founding year and contrast this with our current vision, in partnership with Nuova,” says Gerry McGovern OBE, chief creative officer at JLR. “Range Rover still exemplifies modernity, and we continue to develop its distinctive silhouette, unrivalled design and brand ecosystem, enhancing its appeal and timelessness.”
Photo: Pietro Cocco
Photo: Pietro Cocco
Starting in a 1970s-inspired car showroom decked with custom-made, era-appropriate furniture by Nuova, visitors are enveloped in a retro atmosphere – from an integrated aquarium to archive objects and original sketches. The mood is bolstered by the hosts’ sleek looks, which draw influences from the British fashion and workwear of the era. Every detail is considered, even the lingering scent, ‘Grand Rose’, with notes of old dollar bills and leather recalling bygone days.
Visitors arrive at their final pit stop in a monochromatic, futuristic space – stepping into the present day, surrounded by columns of mirrored glass that symbolise the passage of time, framing the room’s hero piece: the fifth-generation Range Rover Autobiography finished in a special metallic green that nods to its 1970 predecessor. The installation invites viewers to marvel at the brand’s evolution and reflect on how design and craftsmanship are intrinsically tied to each era. “This time-travelling experience illustrates how we acknowledge our past, while not being limited by it,” concludes McGovern.
The Futurespective: Connected Worlds installation is open to the public until 11 April 2025 at Palazzo Belgioioso, 2, 20121 Milan.