Swiss coffee label Nespresso has welcomed Grammy-winning singer-songwriter Dua Lipa into its family, announcing her as its new global brand ambassador
After 40 years of leading coffee innovation, and decades of suave campaigns starring George Clooney (don’t worry, he’s not going anywhere), Nespresso is entering a new chapter, unveiling its newest global ambassador: Dua Lipa.
"We are proud and delighted to welcome Dua Lipa to the Nespresso family," says Leonardo Aizupuru, CMO at Nespresso. " She symbolises curiosity, openness, and the courage to always try new things – an energy that aligns perfectly with the direction we are taking as a brand."
"It feels like I've grown up with Nespresso," Dua Lipa says. Photo: Courtesy of Nespresso
Brand ambassadors Dua Lipa and George Clooney. Photo: Courtesy of Nespresso
Within her career, the British singer-songwriter has made space for storytelling, creative expression, and cultural diversity, which invites her audience to reflect and connect – values which Nespresso sees in its own ethos. "Our ambition is to inspire continued exploration of the coffee world, not least in our daily routines, and Dua Lipa brings this mindset to life in a modern and natural way," explains Aizupuru. "Together, we want to inspire a new generation to explore new flavours with confidence and discover how a coffee moment can become something truly special."
It feels like I've grown up with Nespresso, so the decision to collaborate with them felt very natural
Dua Lipa
Such sentiments are echoed by the international star. "It feels like I've grown up with Nespresso," Lipa explains. "There has always been a Nespresso machine nearby – at home with my family, on set, or in hotel rooms - so the decision to collaborate with them felt very natural. I love how they consistently explore new flavours and ways to challenge themselves as a brand." The brand welcomed the ambassador via Instagram before the drop of her first campaign: an image of Lipa amidst the clouds in a transparent, weightless hammock, the coffee in her hands equally as frothy and light as her surroundings.
And there's more to come. In mid-April, Nespresso will launch Nespresso Vertuo World, a new global campaign across all platforms marking the start of a new creative era for the brand. Led by Lipa – with a short appearance from Clooney – the campaign presents a modern expression of Nespresso’s commitment to discovery and elevated coffee experiences, with a wink to Nespresso’s heritage. Lipa's Nespresso of choice in the campaign is a cool, iced latte, and Clooney's a sophisticated espresso. "We've already had a lot of fun together," the singer notes. "And this is just the beginning."