Motorola and Swarovski revive the Y2K spirit in 2025 with a crystal-laden, luxe twist
Think back to 2004: Snoop Dogg is dropping it like it's hot, Ciara is teaching the world about her 'Goodies,' and you? You're capturing it all on your brand-new Motorola Razr – probably in a blurry, slightly pixelated photo you thought looked impossibly cool at the time.
Flip phones may feel like a relic of the past, but with the revival of the Y2K aesthetic, so too has come the revival of Y2K tech. Digital cameras are edging out sleek smartphone lenses for Instagram dumps, iPod Nanos are sneaking their way back into mainstream media, and the crowned jewel, the flip phone (more specifically the Motorola), is reclaiming its throne. With its unapologetic flair (we all know and miss the drama of ending a call by snapping it shut), it's more than a device; it's an attitude.
Well, together with Swarovski, Motorola is bringing this attitude back into 2025 - this time with a dazzling twist. Enter 'The Brilliant Collection': a reimagined edition of the iconic Razr, paired with a new colour way of the Moto Buds Loop (headphones tuned with Sound by Bose technology).
The phone itself is a statement piece. Wrapped in a shimmering leather-inspired 3D quilted pattern in the captivating shade of PANTONE Ice Melt, it doesn't just catch the light, it commands it. Carefully set into the design are 35 precisely hand-placed Swarovski crystals, with additional gems accenting the hinge and volume keys. Each sparkle adds a touch of elegance, elevating the Razr from a nostalgic gadget to a modern-day accessory.
This iconic, head-turning design doesn't stop with the phone; it's carried through to the new Moto Buds Loop in the same Ice Melt colourway. Engineered with Bose for crystal-clear audio, these refined headphones strike the perfect balance between immersive sound and everyday awareness, keeping users connected to their surroundings whether commuting, running, or simply moving through the rhythm of daily life. And, of course, style hasn't been forgotten. Subtle crystal detailing adds a touch of shimmer, ensuring these headphones look every bit as good as they sound.