Moominmania: The 10 all-time best Moomin collaborations (including some you can still shop)

Whether first discovered in childhood or only stumbled upon in adulthood, the Moomins are enchanting characters that have captured the hearts of generations – especially in Scandinavia. These gentle, wide-eyed creatures, born from the imagination of Finnish-Swedish author and artist Tove Jansson, have become much more than storybook figures. In the 80 years since their debut, the Moomins have evolved into beloved cultural icons.

Related: Your complete guide to all the must-know Moomin characters

Over the decades, countless brands have jumped aboard the Moomin bandwagon, eager to capture a touch of that soft, nostalgic magic in their own creations. From fashion and homeware to children’s essentials and high-end design, the Moomins’ squishable snouts and endearing personalities have sparked a wave of collaborations that balance whimsy with everyday function.

Now, as we celebrate not only eight decades of Moomin magic but also their appearance on the cover of Vogue Scandinavia’s Issue 26, we’re spotlighting our all-time favourite Moomin collaborations – creations that both honour Jansson’s enchanting world and bring a little piece of Moominvalley into our own.

In early 2025, the Moomins embarked on a stylish new adventure, teaming up with Copenhagen-based apparel label Rue de Tokyo for a thoughtfully crafted collaboration. The collection offered a minimalist reimagining of Tove Jansson’s beloved characters, rendered as elegant line drawings. Subtly scrawled across an array of effortlessly wearable pieces – from caps and work shirts to tote bags – the iconic Finnish friends brought a touch of Nordic whimsy to Rue de Tokyo’s contemporary design sensibility.

Related: Moomin meets minimalism in a new collaboration with Rue de Tokyo

Marking two significant anniversaries – 90 years of Artek and 80 years of the Moomins - the Finnish design powerhouse collaborated with the Moomins to create a collection that celebrated inclusivity and togetherness. Launched earlier this year, the collection saw two of Artek's most iconic designs, the Stool 60 and Cabinet 250, reimagined with doodle-like line drawings and handwritten texts from Tove Jansson's earliest notebooks.

Related: The Artek and Moomin collaboration brings doodles of beloved characters to design icons

These fanciful markings were meticulously carved into the wood, evoking the feeling of furtive scribbles on a school desk, whilst blending the playful spirit of the Moomins with Artek's timeless, functional design.

The collaboration between the Moomins and Acne Studios united two of Scandinavia’s most iconic, globally recognised names, resulting in a collection that seamlessly fused the Moomins’ playful charm with Acne Studios’ contemporary, fashion-forward sensibility. Striped shirts, light-wash denim and other everyday staples served as canvases for beloved characters – from the ever-curious Moomintroll to the adventurous Snorkmaiden and mischievous Little My. With its subtle yet striking approach, the collection offered a heartfelt homage to Tove Jansson’s enduring universe, weaving Moomin magic into the modern wardrobe.

Related: We're going mad for Moomin thanks to Acne Studio's new capsule

Inspired by The Moomins and the Great Flood, the very first Moomin story, Swedish homeware label Hilke Collection has unveiled a beautifully crafted range designed to bring a touch of nostalgic elegance into the home. The collection spans jugs, candlesticks, napkin rings and other tabletop essentials, all rendered in a luxurious blend of nickel-plated and solid brass. With their delicate detailing and enduring materials, these pieces infuse subtle whimsy into any setting – a refined yet playful tribute to Tove Jansson’s enchanting world.

Designed to cosy up your evenings, Moomins collaborated with luxury sleepwear designer Karen Mabon on a limited edition range of night and homewear. Including pyjamas, silk scarves, and cushion covers, each item combined Mabon's signature style with the timeless storytelling of the Moomins. Intricately detailed and designed, pieces feature Moomintroll, Moominmamma, Moominpappa, Snorkmaiden and Stinky. Vibrant and vivacious, each item captures the enigmatic spirit of Tove Jansson's creations.

Adidas and the Moomins have teamed up several times over the years, most recently in 2023. The global sportswear giant joined forces with the Finnish icons for a winter-wonderland-inspired collaboration, drawing from Tove Jansson’s comic Moomin’s Winter Follies. The collection featured T-shirts, fluffy waist bags, vests and sweatshirts – cosy, playful pieces adorned with scenes of Moomintroll learning to ice skate, bringing a touch of Nordic charm to cold-weather dressing.

It was back in the 1950s that Moomin first teamed up with Arabia to curate a selection of crockery. Depicting scenes from Tove Jansson's unmistakable comics, the mugs, jugs, bowls, plates, and other items offered by the Finnish brands are now cult classics, designed to be desired as collectables. Pick one or two mugs to add to your collection (the Little My and Meadow mugs are a staple in the Vogue Scandinavia kitchen) or rehaul your entire dining set with the Moomins; the choice is yours, and the possibilities are endless.

Related: This Moomin Mug coffee table book – like the mugs themselves – is a must-have for any Scandinavian home

To celebrate eight decades of the beloved Moomins, Swedish children’s brand Polarn O. Pyret has teamed up with the cosy creatures for a nostalgic yet refreshing collaboration. For the first time since 1956, the Moomins are stepping out in full colour – their whimsical world brought vividly to life across playsuits, T-shirts, swimwear, and more. The collection reimagines Tove Jansson’s timeless characters beyond their familiar white forms, capturing their charm and curiosity in a bright, modern palette that’s sure to delight both long-time fans and a new generation alike.

Swedish heritage brand Skultuna continues its cherished collaboration with the iconic world of the Moomins, bringing to life some of Tove Jansson’s most beloved characters – such as Moomintroll, Snorkmaiden, Little My, and Sniff – through timeless, handcrafted designs. Crafted entirely from gold-plated steel, these enchanting figurines, lanterns, and decorative objects blend classic Scandinavian craftsmanship with the quaint charm of Moominvalley. Whether placed on a bookshelf, windowsill, or festive table setting, each piece adds a playful yet elegant touch of fantasy to any interior, making them perfect keepsakes for fans and design enthusiasts alike.

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From their very beginning, the Moomins were created for children, making a collaboration with a kid-focused brand more than fitting. To celebrate the Moomins' 80th anniversary, the beloved Finnish trolls have partnered with Copenhagen-based baby brand BIBS, offering a nostalgic nod to childlike wonder. The collaboration brings Tove Jansson's iconic characters – like the independent Little My and ever-curious Moomintroll – to life on multiple pacifier designs. "Partnering with Moomin felt natural – both of us value childhood as something sacred, messy and full of wonder," explains BIBS CEO, Henrik Larsen. "This collection is about letting parents and kids tap into that spirit, together."