In a series of exciting collaborations heralding the 80th anniversary of the beloved Moomins, Copenhagen-based Rue De Tokyo is the latest label to join forces with Tove Jansson’s iconic characters
2025 is shaping up to be the year of the Moomin, and rightfully so, as the beloved characters created by Finnish author and artist Tove Jansson celebrate their 80th anniversary. Many tributes to the occasion, including special museum exhibitions across Finland, have already been announced. Meanwhile, the Moomins are also enjoying a moment in the sartorial spotlight through collaborations with brands like Swedish kidwear label Polarn O. Pyret and, most recently, the cult-favourite Acne Studios.
Now, Danish label Rue De Tokyo is jumping on the joyful bandwagon, unveiling an upcoming collection with Moomin, set to debut in stores at the end of January during the autumn/winter ’25 Copenhagen Fashion Week. A truly unique offering, the line-up features exclusive, never-before-seen Moomin anniversary artwork, emblazoned on Rue De Tokyo’s timeless and sleek designs.
Photo: Rue De Tokyo
Photo: Rue De Tokyo
Photo: Rue De Tokyo
“This project is a true celebration of friendship, craftsmanship, and nostalgia. The collaboration with Moomin allows us to blend our love for high-quality materials and Scandinavian design with the playful and heartfelt artwork that has touched generations,” says David Andersson Sahlin, creative director of Rue De Tokyo. “We’re excited to bring this limited series to our customers, offering them not just clothing, but pieces of art.”
Drawing inspiration from the earliest Moomin drawings, the team-up boasts sketch-like illustrations and dainty handwritten texts, depicting playful scenes from the original stories. With styles for both men and women and accessories, the collection is crafted from premium, sustainable materials like Tencel and pure cotton. Classic silhouettes, such as A-line skirts and dapper shirting meet oversized, tailored trousers and jackets. A monochromatic palette of whites and blacks ensures elegance, while the whimsical doodles add the charm that has defined the Moomins for all these decades – and no doubt will continue to do so for generations to come.
The Rue De Tokyo x Moomin collection will be sold online at ruedetokyo.com and in selected stores from January 2025.