Is Louis Vuitton’s covetable 2024 Silver Lockit collection for UNICEF the key to change?

By Josefin Forsberg

Millie Bobby Brown wears the Louis Vuitton Silver Lockit collection. Photo: Louis Vuitton

Unlocking good charma, Louis Vuitton presents its new Silver Lockit collection in partnership with UNICEF and advocacy has never looked better

Louis Vuitton has locked in its commitment to help the world’s most vulnerable children, teaming up with UNICEF for another instalment of the charitable ‘Lockit’ collection. This time, the collection is created in collaboration with actress Millie Bobby Brown – the fashion brand’s house ambassador and a goodwill ambassador for the global humanitarian organisation – who models the designs. 

Continuing the tradition of earlier drops, the emblematic miniature lock remains a focal point. However, the 2024 drop introduces a new chapter with the Silver Lockit released as a full collection for the first time, featuring an individual earring, a bracelet, and a pendant. The design is a testament to the unique nature of this collection, with all pieces engraved with the word ‘learn’, a symbol of Millie Bobby Brown’s efforts to raise awareness of children’s rights to grow, learn, be protected and thrive. 

It’s my wish to ensure all children are provided access to an education.

Millie Bobby Brown

Photo: Louis Vuitton

“I am very proud to be a part of this project and to contribute through the design of this new Silver Lockit collection, which also supports an organisation that’s incredibly dear to my heart,” says Millie Bobby Brown. “It’s my wish to ensure all children are provided access to an education.”

Since 2016, Louis Vuitton has raised more than €18 million for UNICEF through sales of the Silver Lockit collection. For every Silver Lockit bracelet purchased, €92 is donated to UNICEF, and €184 is donated to UNICEF for every Silver Lockit earring and new pendant purchased.

The new edition will be available in stores worldwide as of 30th May 2024 alongside the bracelet and necklace from the permanent collection.