Shopping

Marianne Theodorsen's curated shopping guide for the colourful maximalist

By Vogue Scandinavia's Shopping Team

Exclusively for Vogue Scandinavia, these are 20 top shopping picks from the Norwegian master of all things maximalist, Marianne Theodorsen

All products featured on Vogue are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

Advertisement

When it comes to fearlessly and creatively embracing colour, pattern and adornment, Norwegian style maven Marianne Theodorsen is Scandinavia's poster girl. Consistently donning the brightest of palettes and most playful of accessories, there's just something about Theodorsen's take on maximalism that inherently sparks joy.

"I realised that dressing in colours did so much more for me, not to mention my mood, so I guess somehow it’s just in my DNA," Theodorsen tells Vogue Scandinavia. Here, we take her lead for the best investments for mood-boosting wardrobe gems: from a turquoise Bottega Veneta tote to saccharine pink heart-shaped Saint Laurent shades.

Scroll on to discover Theodorsen's vibrant 20 piece shopping edit.

Why and how does colourful, maximalist fashion resonate with you personally?

I'm not sure why I am so attracted to colourful, maximalist pieces, but it’s been that way ever since I was a kid - even though I desperately tried to fit into the Scandi minimalism vibe for a while when I was younger. Eventually I realised that dressing in colours did so much more for me, not to mention my mood, so I guess somehow it’s just in my DNA.

When shopping for colourful and fun fashion, what are one or two things that you look for?

After having kids I look much more for things that can be worn everyday, but I also like to spice up my closet with real pieces, so I just look for items that speak to me. I don’t necessarily have a checklist other that the item being wearable for more than one occasion. Clothes and shoes and bags are meant to be worn, and it’s super important for me that whatever I buy is comfortable as well as wearable.

Do you have an upcoming trip where you will wearing something special?

I just found a vintage Blumarine dress from 2003 that ticks all the boxes for me, and I can’t wait to wear it for an upcoming summer party that I'm attending in June.

In what ways is your personal style reflected in this selection?

It’s quirky and full of color with couple of staples in between. Just like my wardrobe.

Which items in this selection are extra special to you?

I love, love, love to wear jewellery. It really adds such a personal touch to your outfit. Norwegian brand Kolours Jewellery makes the most beautiful pieces, and I’ve had my eyes set on the pink sapphire bracelet for a while now.

The knitted dress from The Attico is the kind of dress I’d wear for both parties and every day. It’s so easy to dress up and down depending on what jacket and what shoes you wear with it.


GG wool cardigan

Gucci

SHOP NOWEUR 1600
Open-back crochet-knit mini dress

The Attico

SHOP NOWEUR 688
Coco zebra crystal and pearl necklace

Pearl Octopuss.y

SHOP NOWEUR 394
Topstitched leather cowboy boots

Ganni

SHOP NOWEUR 625
Salma boyfriend jeans

Saks Potts

SHOP NOWEUR 511
Opera pearl pendant earrings

Sophie Bille Brahe

SHOP NOWEUR 1808
Mini handle leather tote bag

Bottega Veneta

SHOP NOWEUR 3000
Diana one-shoulder ruched lamé dress

Norma Kamali

SHOP NOWEUR 295
Gazelle Indoor sneakers

Adidas Originals

SHOP NOWEUR 110
Re-edition 1995 mini leather handbag

Prada

SHOP NOWEUR 2300
Distressed oversized denim blazer

Acne Studios

SHOP NOWEUR 665
Hexagon 18-karat gold sapphire tennis bracelet

Kolours Jewellery

SHOP NOWEUR 4990
Emma fishtail-design midi dress

A. Roege Hove

SHOP NOWEUR 1006
LouLou heart acetate sunglasses pink

Saint Laurent

SHOP NOWEUR 385
Cara logo-embellished textured-leather loafers

Gucci

SHOP NOWEUR 840
Floral ruched jersey midi dress

Magda Butrym

SHOP NOWEUR 1309
Bow-embellished layered lace top

Acne Studios

SHOP NOWEUR 665
14-karat white gold diamond single hoop earring

Rainbow K

SHOP NOWEUR 1770
Be cool 14-karat gold, opal and mother-of-pearl necklace

Roxanne First

SHOP NOWEUR 274
Paula's Ibiza toy glitter pvs ballet flats

Loewe

SHOP NOWEUR 380